In the following interview, Teresa Tedder, broker-in-charge/owner of Realty ONE Group Results in Greensboro, N.C., discusses engaging with homebuyers, the local market, and key trends.
Region Served: West Jefferson (all of High Country, N.C.), and North Wilkesboro, Winston-Salem and Greensboro (all of Triad, N.C.)
Years in Real Estate: 23
Number of Offices: 4
Number of Agents: 65
How do you stay flexible and relevant in today’s ever-changing real estate landscape?
I try to surround myself with a variety of personalities, ages and interests. This helps me look through the eyes of different generations and keep my finger on the pulse of both “old-school” and “cutting-edge tech” personalities so that I can customize communication and services to my clients.
What are some strategies you use when helping homebuyers who are relocating to your area?
Spend time with them and find out what they need to “feel at home” in their new location, then make it happen. This can be anything from dance lessons and baseball for the kids, to organic food markets and yoga classes for the parents. If that’s what they’re used to and what they need, make it happen.
You’ve had great success over the years. What one thing has kept you ahead of the competition?
My God-given gift of being able to connect with and read people, in addition to my willingness to listen.
What were some obstacles you overcame going from a broker/REALTOR® to broker-in-charge/owner of Realty ONE Group Results?
Trading my “worker bee hat” in for a “leader bee hat” and figuring out how to become a leader that made all agents feel valued. Also, I had to open my first office in an area where I knew no one, so it was challenging to start over at 50 years old as a “newbie.”
What is the most significant trend positively impacting your business today?
Technology that empowers the agent instead of replacing the agent. Many consumers are online today and not only start their search online, but also continue their search online as they go through the process. There’s so much conflicting information on the web, and while consumers love the anonymity of searching and gathering information online, when it comes time to make a decision, they want an expert to make sense of it.
Where do you see yourself and your business five years down the road?
Still learning, still growing and still thriving.
What’s your No. 1 tip for staying in touch with clients?
Comment on clients’ Facebook posts a couple times per month. Show them that you’re keeping up with their lives and their accomplishments, milestones, birthdays, etc. If they’re not on Facebook, put them on a drip campaign that sends them discount codes for services picked just for them.
For more information, please visit www.realtyonegroup.com.
Jameson Doris is RISMedia’s blog and social media editor. Email him your real estate blog ideas at firstname.lastname@example.org.