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HomeSmart LLC has announced its entry into Florida. This will be HomeSmart’s 29th state in which it operates, and the fourth state in which the brokerage operates company-owned locations, including California, Colorado and Arizona, where it holds the No. 1 marketshare.

Florida will be HomeSmart’s first virtual platform state, which means agents will be empowered to work anywhere while supported by the company’s robust tech offerings. Using RealSmart Agent, a proprietary technology platform developed by HomeSmart, agents are able to manage every aspect of their brand and business via mobile and desktop applications. Agents will also have access to 76 statewide office workspaces, business growth tools, a marketing design center, training and readily accessible broker support.

“The combination of our proprietary technology and our 100-percent commission offering is ideal for the Florida market,” says HomeSmart Founder and CEO Matt Widdows. “The HomeSmart model provides agents more time and money to focus on developing their business by equipping them with technology tools and support.”

“We are excited to serve Florida agents. A shifting market makes now the ideal time for agents to evaluate their brokerage affiliation and align their business and brand with a company like HomeSmart that can guide them through a changing business climate,” says HomeSmart COO Wendy Forsythe. “Expanding HomeSmart’s footprint across the country is a top priority.”

Led by Vice President and Broker Freddy Rodriguez, the Florida location will aggressively grow to serve agents and consumers across the state.

For more information, please visit www.homesmart.com.

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