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NRT LLC has nationally deployed Desk, a unified platform that unites the key products and tools that affiliated agents need to run their business effectively in one cohesive, integrated solution. Desk is now available to all of NRT’s approximately 45,000 Coldwell Banker-affiliated agents.

Agents can spend an exorbitant amount of time managing mundane administrative functions, such as updating bios and online profiles, syncing contacts across multiple platforms and updating their marketing content. Desk is the baseline platform and open source solution that automates functions and ensures that the products being used are syncing across multiple systems, ultimately boosting agent productivity.

From one platform, affiliated agents can access their email, manage contacts, create listing presentations, update their bios and profiles, create and send market reports, view educational opportunities, market their listings through NRT’s proprietary Listing Concierge program, and much more. Desk is designed so agents can tailor it to their specifications by customizing their desk homepage, adding apps and easily rearranging where they appear, and removing apps they don’t use, ultimately giving agents the flexibility and freedom to make it their own.

Features of the Desk platform include mobile responsiveness, modern user interface, chat functionally to connect with the product support team instantly, first-time user prompts to guide agents through the tools, and the ability to assign delegation rights to give product access to team members and agents’ assistants.

The platform is available throughout the network, and more than 15,000 of the company’s affiliated agents have opted-in to use Desk. Desk was created by listening to agents through one-on-one interviews, focus groups and the Innovation Lab, an annual interactive and immersive agent product test program. Through these interactions, Desk was designed with agents and continues to improve with user response and requests. To date, the team has processed 1,600 pieces of user feedback delivering new features and functionality every 2-4 weeks. As a result, additional contact syncing with O365 and Gmail, and a robust search, making it easy for agents to find what they need, when they need it, are currently in development.

Desk was built by The Studio, NRT’s in-house marketing agency and development group. The Studio is comprised of a team of award-winning product marketing professionals and software engineers who are tasked with building the company’s marketing technology architectural infrastructure and ensuring its compatibility with external platforms and systems. The Studio announced Listing Concierge in Dec. 2018, NRT’s proprietary listing marketing service for agents. 

“Desk is part of our open architecture strategy to enable agents to use ours and other great products seamlessly and effectively through our systems,” says M. Ryan Gorman, president and CEO, NRT LLC. “We are leveraging our scale and talent to unify products in one cohesive, integrated solution. Desk is an agent’s first and only stop to accessing the tools most important to their business, saving them time and adding to their productivity.”

“We don’t just build products for agents; we build them with agents,” says Kacie Ricker, vice president of Product Marketing for Coldwell Banker NRT. “We are working in an agile environment with a focus on listening to users and bringing products they want to market quickly, then growing and evolving these products based on agent input. Desk is part of our Core 4 Values, specifically Production Power, which helps agents sell more homes, make more money and work more efficiently…and we’re just getting started.”

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