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Power Brokers: As Competition Heats Up, Dollars Go to Growth

According to RISMedia’s 2019 Power Broker Report, 59 percent of Power Brokers have a “cautiously optimistic” outlook—an increase from 52 percent in 2018, and driven by economic uncertainty.

With confidence levels shifting, they are leaning into two primary strategies: Expansion through mergers and new offices, and recruitment.

“As the market shifts from a seller’s market to a buyer’s market, this creates tremendous opportunities for well-qualified buyers. The same can be said for brokerages and brands, who will find a greater inventory of companies to acquire.” Simon Chen, CEO/President, ERA Real Estate

“Our growth plan involves a two-pronged approach: growing organically…and simultaneously merging in like-minded, like-cultured companies and top teams to complement our existing geographic footprint.” Todd Hetherington, CEO of CENTURY 21 New Millennium

Read more broker insights on growth and recruitment from RISMedia’s 31st Annual Power Broker Report on RISMedia.com

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