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Century 21 Real Estate LLC has announced the appointment of Jere Robinson to senior vice president of sales. Robinson will use his extensive franchise sales experience to drive growth for the CENTURY 21® brand. Robinson’s appointment, as well as the announcement last week of Bryon Ellington as its next chief operating officer, builds upon the brand’s commitment to continued growth and development.

“Jere’s relentless mindset and customer-centric service background fits in perfectly with the evolution of the CENTURY 21 brand,” said Michael Miedler, president and chief executive officer of Century 21 Real Estate LLC. “He is an effective leader with impeccable business acumen and we look forward to him leveraging the strengths and skills of our sales team to fuel long-term growth of our franchise network and affiliate base.”

Robinson previously served as senior vice president, franchise sales and development for Wyndham Hotels & Resorts. In this role, he oversaw the sales and development of Wyndham’s 18 iconic brands throughout Western North America and all of Canada.

“When you think real estate, you think Century 21 Real Estate.  I’m ready to make an impact and advance this global franchise network at a time when it’s transforming the way consumers and industry professionals interact with each other,” added Robinson. “People want more than just a real estate transaction. The idea of bringing to life the experiential in a way that differentiates the brand from others is a challenge I’m prepared to tackle head-on.”

A seasoned hospitality and franchise veteran with more than 15 years of progressive leadership experience, Robinson joined the predecessor of Wyndham Destinations, Cendant Corporation, as a Sales Director in 2000, served as vice president, franchise development for economy and limited service brands, and as vice president, franchise development, for Select Service Brands. Throughout his career, he has been involved in the franchising and development of marquee national brands such as Ramada®, Super 8®, Days Inn®, Baymont®, Hawthorn Suites®, Microtel®, Wyndham Garden Inn® and Jackson Hewitt®.

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