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Quicken Loans® Initiative Promotes Increased Hispanic Homeownership

Luis Padilla, broker/owner of RE/MAX Oceanside Realty in Miami, has been in the real estate industry for 32 years. Starting in finance, he operated a mortgage company for 18 years before he was forced to shut down during the housing crisis. Shortly after, opportunity struck, and he and his wife purchased RE/MAX Oceanside Realty.

In addition to his daily involvement in the brokerage, Padilla is a Tom Ferry business coach, and he also sits on the National Board of Directors for the National Association of Hispanic Real Estate Professionals (NAHREP).

It was through his affiliation with NAHREP that he learned about the Quicken Loans initiative to increase Hispanic homeownership, and as a Latino, Padilla says he felt compelled to assist in that mission.

Five years later, Padilla is on a first-name basis with several Quicken Loans representatives, including Agent Relationship Manager Rachel Rye, Real Estate Network Consultant Maria Lodato and Marketing Program Lead Jordan Joseph.

He is also eager to share his stories about the company’s exemplary customer service.

“I speak to Rachel twice a week to recap the loans we have in the pipeline, or whenever we need her help pushing a loan through,” says Padilla. “She’s always there for us and has never let us down.”

By now, Padilla has worked with so many of the company’s bankers that he admits it would be impossible for him to name them all and not leave one out. But, of the many things that separate Quicken Loans from other lenders, Padilla says it’s the intuitive technology and welcoming company culture that stand out the most.

Padilla experienced both firsthand while visiting the company’s headquarters in Detroit. From the effortless loan process of Rocket Mortgage® by Quicken Loans—a completely digital experience that helps clients buy or refinance a home—to the way they care about their clients and business relationships on a personal level, Padilla can’t say enough about the level of customer service that has made Quicken Loans the winningest lender in J.D. Power Award history.

“The bankers always provide their cellphone numbers, and make themselves available after-hours or on the weekend,” adds Padilla.

Culture is important to Padilla—not only in his business partnerships, but in the way he runs his own brokerage, as well. In fact, his ability to connect with clients on a cultural level has been his greatest asset.

“I understand that Latinos need to connect on an emotional level before they do business,” says Padilla, who encourages anyone looking to jump into real estate to join a brokerage that speaks to them.

While it’s important to have a mentor you can shadow when you’re new to the business, Padilla notes that it’s even more imperative to find the kind of brokerage you would want to own yourself.

Additionally, surrounding yourself with like-minded people is also essential early on in your career, which is why Padilla decided to join NAHREP.

“[NAHREP] has provided so many connections and has opened so many doors for me that may otherwise not exist,” says Padilla. “I started working with Quicken Loans because of my affiliation with the organization.”

Being a part of NAHREP has given him insight into the Hispanic real estate market. It connected him with Quicken Loans, and continues to help him and other Hispanic real estate professionals stay ahead of the curve.

For more information, please visit or call (866) 718-9842. 

Jameson Doris is RISMedia’s blog and social media editor. Email him your real estate blog ideas at