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Are you multi-tasking right now while you read this? Chances are pretty good that you are. There’s not much today that warrants our undivided attention and because of that, we could all use some friendly reminders to get the job done.

Whether it’s to your clients, your broker, your title company or even your spouse, you should follow up important phone calls with an email. Sure, there are exceptions to every rule, but these days, the most efficient way to ensure your message is received is to send an email with details and specifics as soon as you hang up the phone.

Here are five reasons why you need to summarize that call:

No. 1 – The Use of Mobile Phones Means Multi-Tasking
Most of us are busy, juggling a million daily chores to get it all done, which involves a fair amount of multi-tasking. Our excessive use of mobile devices today means you can pretty much assume the person on the other end of a phone call is distracted.

We take calls while we’re at the grocery store, jogging or while walking the kids home from school. For that reason, it’s never safe to assume that the person you’re speaking with is jotting down notes. That’s why email is critical in making sure your message has been delivered and received.

No. 2 – The Devil Is in the Details
In this complicated world, the devil is in the details, especially when it comes to buying and selling a home. One of the most effective ways to make sure you’ve conveyed the very specific details of a home-buying or -selling transaction is to reiterate them in a follow-up email. Most of us are visual, too, and when you communicate verbally and in a written email, we’re twice as likely to comprehend and remember.

No. 3 – Now You Have a Copy, Too
You may think you’ve got it all down but seeing it in writing may help you, too. Make sure you include yourself on the email so a copy comes to your inbox. And if you’re a great organizer, you’ll have folders set up so you can save them and refer back to them when needed.

No. 4 – Accounting or Legal Reasons
You may already have accounting or legal reasons for making sure most of your conversations are in writing. If not, it’s good practice so that you’ll be in the habit if you’re ever required to do so.

No. 5 – Be the One That Cares
Sending a personalized note shows that you care. While an email isn’t quite as personal as a handwritten card, it does demonstrate that you’re a great communicator and will go the extra mile to make sure your clients have what they need, opening the door for more referrals.

Impressing your clients and others could be as simple as a follow-up email, but that’s just one reason to get in the habit and start doing it today.

Realty ONE Group is a growing network of real estate professionals who love what they do and where they work. We share best practices and thrive on a platform of the best tools and technology in the business. If you’ve been wondering what makes us different, visit a Realty ONE Group office today. For more information, please visit