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Becoming an influencer and contributor on the community Facebook page of your farm area is smart marketing and a good-neighbor quality!

One powerful way to stay connected with the folks in your neighborhood farm is to become a frequent contributor on the community Facebook page for your farming area. These community pages are growing more and more popular as consumers look for recommendations and ideas; share lost pet information, weather alerts, school activities; and use it as a clearinghouse for information. There are so many ways to become an influencer in your community. I like to think that these pages are a little like digital farming. And farming, digital or otherwise, takes patience.

It’s about service, not selling. It’s about giving, not listing. You’ll see some agents that are all about real estate on their business pages, personal pages and in groups—that really takes the social out of social media. Instead, focus on being a resource people can count on and you’ll be pleasantly surprised at how your service is rewarded with referrals and business.

 Here are eight great ways real estate agents can become influencers using community Facebook pages:

  1. Have a list of resources readily available. Often, neighbors will ask for recommendations such as contractors, roofers, landscapers, plumbers, handymen, etc. Being able to provide the names and information of trusted sources helps to make you a trusted source.
  1. Be in the know. Actively research information that affects your farm area such as school and community events, local promotions, new restaurants or businesses—and share that information on a regular basis.
  1. Offer handy tips and ideas. Create graphics using tools such as Canva—or just share tips that can help homeowners in your market. You might share fire, home, car or bus safety tips, seasonal home maintenance ideas, neighborhood watch information, do-it-yourself tips, gardening strategies, storm or disaster planning, etc.
  1. Calendar fun. On almost any given day of the year, there is some crazy holiday to share—for example, National Coffee Day, Pizza Day, Teacher’s Day, Doctor’s Day, etc. Have some fun and spread good cheer in your community group.
  1. Fun facts. Every area and community has history, stories to tell and fun facts to share. Make it a point to have some of that research handy to contribute. When was the neighborhood first built? What builders were involved? What animals are native to the area? What trees work best in the soil there?
  1. Recipes. There’s a little foodie in most of us, right? Share some amazing recipes with community members, especially during those entertaining times of the year!
  1. Humor and smiles. Good clean humor is great to lift spirits and make people smile. Cartoons, motivational quotes, inspirational ideas—have fun with them!
  1. Real estate tips. A good rule of thumb is for every ten shares, responses and contributions to the page that you make, you can add a real estate tool or tip such as a Free Neighborhood Market Report, or market trends, or open house.

Becoming an influencer is an important part of marketing, which is a vital part of success in our industry. If you need to learn more, let us know. My team is always here to help.

Darryl Davis, bestselling author of “How to Become a Power Agent in Real Estate” and owner of Darryl Davis Seminars, has trained and coached over 100,000 real estate professionals around the globe for more than 27 years. He is the founder of the Next Level® real estate training system, The Power Program®, which has helped agents double their production over their previous year. For more information, and the new agent tools that can help take you to your Next Level®, please contact or visit