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Homes.com Helps New Jersey Real Estate Professional Build a Solid Reputation

John Roderick came to the real estate field a little over three years ago and has built a solid reputation across three New Jersey counties as a responsive and reliable agent to dozens of residential and rental clients.

A growing number of those clients came to know, contract with, and refer Roderick over the past year after connecting with him through Homes.com Rental Connect and Local Connect.

After increasing frustration with other lead generation services that were keen to over-promise and under-deliver, Roderick finally decided to invest in Homes.com.

“I got tired of [other companies] jacking up the rates. Then I found Homes.com. The pricing was right, and the leads were really good,” says Roderick, who goes on to explain that the quality of his Homes.com leads are better than the competition.

“In 11 months, I’ve closed 20 deals, 11 of which have been rentals and nine of which have been sales,” says Roderick. “Year-to-date, I’ve closed 33 deals, and close to 60 percent are from Homes.com leads. There are also a number of others that I’m ready to close on, as well.”

A resident of Morris Plains, Roderick decided to make his hometown his first Homes.com City Sponsor investment.

And thanks to the extremely economical rates he’s paying, Roderick can combine his Rental Connect and Local Connect presence to ensure he’s getting noticed by virtually everyone coming to Homes.com looking to rent, buy or sell across nearly a dozen different New Jersey communities.

“Subscribing to these areas isn’t super expensive,” notes Roderick. “In fact, I used to pay $4,000 a month for leads with [another service]. With Homes.com, I’m paying one-tenth of that amount and getting better leads.”

From a user perspective, Roderick is also thrilled about the client service he continues to receive from the Homes.com team.

“There was one point where I was having some temporary technical problems and I wasn’t getting all the lead distribution I was supposed to, and Homes.com got right in and fixed the problem,” says Roderick.

While Roderick grows his business and helps support his team with Homes.com leads, he’s also developing a modest coaching practice. And he’s not shy about sending coaching clients straight to his Homes.com rep to help get them off to a productive start.

“I’m referring my coaching clients to my Homes.com rep at least twice a month,” says Roderick, who finds the rental leads to be just as good as the buyer leads—and maybe even better.

As Roderick approaches his one-year mark with a number of his Rental Connect clients, he’s already assisted one looking to buy a home.

“That relocation client found me from Colorado, and I helped him with a rental. A short time later, he reached out to say he was staying, and he just bought a $575,000 house,” says Roderick.

“As a result of my investment with Homes.com, I’ve got so much business coming in that I’m keeping my entire team of five very happy,” concludes Roderick.

For more information, please visit marketing.homes.com.

John Voket is a contributing editor to RISMedia.

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