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Share This Post Now! Pays Off Big Time for North Carolina Real Estate Professional

When North Carolina REALTOR® and state-certified Workforce Housing Specialist Fran Wynn went looking for ways to cut expenses while improving the quality of the expensive leads she was acquiring, she met her first representative.

“His name was John, and I liked the way he approached me about what they had to offer,” says Wynn. “I liked the fact that he was very low-key, and he wasn’t pushy or aggressive like [other lead providers].”

That professional relationship bloomed and ultimately transitioned when Wynn’s new rep, KC Castro, arrived—and from day one, the two worked together to maximize the benefits of her Local Connect and City Sponsor programs.

After doing some research and identifying target areas where they believed outward growth from the Greater Charlotte area was going to occur next, Wynn’s success took off.

“I decided to look in every direction that was pushing away from Charlotte because it was growing so rapidly,” says Wynn, whose rep was able to provide her with a lot of data about the specific areas and markets where she should go for leads in order to grow her business.

“I finally feel like I’ve got the right fit and that I’m in the markets where I need to be,” adds Wynn, who calls herself “the poster child for”

“That’s because I’m very happy,” says Wynn. “I feel so comfortable with that I’ve recommended them to several people—and not just our newbies.”

With an office that functions like a family, Wynn recently enlisted to help a newer agent who was on the verge of making a career change.

“She was giving up and was really stressed out,” says Wynn, “and it’s no wonder. She told me she was paying [another company] an exorbitant amount for leads, so we got KC on the phone and chose three communities where we thought this agent would begin seeing some growth.”

Shocked by how much she could stand to save with leads, Wynn notes that the agent remains a valued real estate professional at the office today.

Having helped so many leads, Wynn is now seeing the results of her good work in the form of referrals.

“I’m already getting repeat business from homes I’ve sold through those leads. In fact, is generating about the most successful leads I’m getting. So far, has given me far more business than any other avenue,” concludes Wynn.

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 John Voket is a contributing editor to RISMedia.