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Homes.com’s Local Connect Sets Texas Real Estate Professional Up for Continued Success

Born and raised the son of a REALTOR® in Houston, Texas, Cristian Juarez—a REALTOR® with The Mollineaux Agency in Virginia Beach, Va.—has spent the past eight years serving in the Navy while working toward the eventual opening of his own real estate office.

Serving as a Machinist Mate 1st Class, Juarez is building his real estate career by assisting fellow servicemembers, including those who have sought out his expertise and empathy through Homes.com.

Juarez has the Homes.com Local Connect product, which recently connected him with a fellow vet looking for a home in the half-a-million-dollar range.

“We’re working on finding her a nice multifamily. She used to be a servicemember, as well, and she came to me from a Homes.com lead,” says Juarez, who goes on to explain that the service connection with past and active military members who find him through Homes.com helps his clients feel more comfortable right off the bat.

“A lot of military people are displaced from their families, so when you meet somebody who is fellow service—or prior service—it’s a small connection that helps build trust,” says Juarez.

Armed with a familiarity of what it takes to build a successful real estate career from what he observed growing up, Juarez committed to getting his license and running with it. This also meant being smart when investing in leads.

Within six months of getting his license, Juarez was a Homes.com Local Connect client. And his first completed sale from a Homes.com lead came from a fellow servicemember who was still on deployment.

“When he got back, we started looking right away and found him and his then-fiancé just what they wanted,” says Juarez.

But giving credit where credit is due, Juarez praises his Homes.com rep for watching his back when it comes to new opportunities opening up in the Norfolk/Virginia Beach area.

Juarez plans to invest in more zip code advertising with Homes.com.

“We recently sat down because I’ll be building my zip codes here early this year,” explains Juarez, who can’t say enough about the fact that his rep noticed that he wasn’t necessarily taking advantage of some of the buyer engagement tools his existing account offers.

“I didn’t know about the newsletter feature that allows me to keep in contact with all my clients, so my rep set it up for me,” says Juarez. “It goes out automatically every month, and the clients love it.”

According to Juarez, Homes.com is a great alternative for any REALTOR® who is looking to get maximum ROI.

“It’s very reasonably priced for everything you get in lead generation, plus the support and service my Homes.com rep provides,” says Juarez.

“With Homes.com, there’s no pressure,” concludes Juarez. “That’s perfect, and I have no complaints.”

For more information, please visit marketing.homes.com.

John Voket is a contributing editor to RISMedia.

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