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Broker and owner Jason Araujo has opened HomeSmart Heritage Realty, the first HomeSmart International franchise in Southeastern Massachusetts, to align with the fast-growing real estate brand, according to an announcement by HomeSmart International. The new brokerage will serve agents and consumers in Fall River, New Bedford and throughout Bristol County.

“After nearly 20 years of successfully owning and managing businesses and franchises in other industries, I made the leap to owning and operating a real estate business,” says Araujo. “I’m now thrilled to bring HomeSmart’s proven model of success to the region and give local agents a fresh perspective on the industry.”

According to the announcement, HomeSmart International prides itself on being a career brokerage with a model that provides opportunities for anyone at any level of real estate, from a new agent to a top producer to a broker/owner. The franchisor offers a path to franchise ownership to agents who have that as a goal for their own real estate career.

“Jason’s passion for the industry and his clear desire to provide his agents with the tools they need to succeed makes him an ideal fit to be a HomeSmart franchise owner,” says Ashley Bowers, president of HomeSmart International. “We are thrilled to have Jason as the first to bring our 100-percent-commission model to Fall River and Bristol County.”

Araujo will support his agents with regular training opportunities, plus provide on-site lending services at his new office located in a newly-renovated space on Fall River’s Main Street.

For more information, please visit www.homesmart.com.

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