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Better Homes and Gardens Real Estate Paracle, a leading Charlotte, N.C., and Fort Mill, S.C.-area residential real estate brokerage known for providing concierge-level service, has announced the launch of its new iBuyer service. Better Homes and Gardens Real Estate Paracle’s new Offer Optimizer gives local homeowners more ways to sell their homes than ever before.

“Homeowners throughout Charlotte and Fort Mill can now simply push a button to receive multiple offers when selling a home,” says Tony Hanson, co-owner and broker, Better Homes and Gardens Real Estate Paracle. “Offer Optimizer allows us to further showcase our commitment of delivering unparalleled service for all of our clients as we help local homeowners make the best choices when they decide to sell.”

Hanson explains that Better Homes and Gardens Real Estate Paracle’s iBuyer platform allows its home seller clients to easily compare all of their options.

“A homeowner can compare what it means to sell their home on the open market, accept an iBuyer offer, or even decide not to sell,” Hanson says.

Better Homes and Gardens Real Estate Paracle is partnering with zavvie, whose Offer Optimizer™ Suite technology connects agents and their clients to iBuyers.

The new iBuyer service that Better Homes and Gardens Real Estate Paracle is launching is providing its agents with local advantage in the marketplace, as they can uniquely provide local homeowners the ability to receive multiple offers instantly—all in one place.

“Before selling, homeowners want to explore all of their options,” says Hanson. “But new research tells us they also want the help of an agent for all real estate transactions, including selling to an iBuyer. Now our agents can give local homeowners the best of both worlds.”

A recent iBuyer study found that 41 percent of all sellers would consider an iBuyer offer. Among those considering an iBuyer offer, 92 percent still want to be represented by a professional REALTOR®.

Better Homes and Gardens Real Estate Paracle is known for providing the most comprehensive full-service property and real estate services. Its revolutionary approach is founded on principles of “disciplined stewardship” that maximize efficiency and allows Paracle to provide “unparalleled service for all your property needs.” The brokerage notes it can act as one’s relocation agent, listing agent or buyer’s agent.

Lane Hornung, CEO and founder of zavvie, says, “Paracle is known for providing homeowners with the support and confidence they need to make informed choices. By providing Paracle agents with Offer Optimizer, they are delivering what local homeowners are asking while raising the bar for how homes are sold in Charlotte and Fort Mill area.”

Hornung notes that the online tools that zavvie provides are current, reliable and packed with market-specific data so homeowners can make informed decisions with the guidance of a professional agent.

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