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Realogy Holdings Corp. announced the rolling launch of its new real estate rewards program called #NextdoorHeroes, created to say thank you to essential workers when they are ready to buy or sell a home with participating Realogy-affiliated agents.

Rolling out to agents affiliated with Realogy brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran® and ERA®, the #NextdoorHeroes program offers participating agents the opportunity to give back to their clients who they consider to be essential workers with an eGift Card to The Home Depot® valued from $200 – $1,000 upon closing, depending on the closing price of the home.

To support participating affiliated agents’ use of these thank you gifts to essential worker clients through the #NextdoorHeroes program, Realogy is covering 25 percent of the face value of The Home Depot eGift Cards, providing a fully customizable marketing tool kit and personalized delivery of the eGift card on the agent’s behalf. Dedicated agent support will help guide participating agents through the #NextdoorHeroes process.

“The Home Depot’s commitment to the communities they serve, making home improvements easier for their customers, matches perfectly with what Realogy values most—high-quality service to consumers across the nation,” said Katrina Helmkamp, president and CEO of Cartus and Leader of Realogy Leads Initiative. “Once Realogy-affiliated brokers make the decision to participate, their agents will have a great opportunity to give back to their essential worker clients in a new way with The Home Depot eGift Cards, partially supported by Realogy Holdings Corp. and The Home Depot.”

Realogy-affiliated agents who wish to participate in the #NextdoorHeroes program must contact their broker for more information. The #NextdoorHeroes program is not available for use in Alabama, Alaska, Iowa, Louisiana, Mississippi, New Jersey, Oklahoma, Oregon, or outside of the United States.

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