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Reflecting the current trend toward streamlining and simplifying, Sherwin Williams has introduced its pick for the 2021 Color of the Year: “Passionate”.

Created in partnership with the design experts at HGTV, Sherwin Williams describes the color as “rich and empowering” while “steeped in history.” While it’s predominantly a red shade, Passionate has a subdued, natural tonality due to an infusion of soft whites.

Intended to merge “modern design with traditional charm,” Passionate is part of a 10-color palette of complementary colors. While vibrant, the colors also feature earthy tones that give them a natural feel, a nod to our need to escape from an overwhelmingly tech lifestyle.

“The current cultural climate has created a state of overstimulation and information overload, which has encouraged trends to live life with minimalism, says Ashley Banbury, HGTV HOME by Sherwin-Williams senior color designer. “Consumers are eager to streamline and simplify their lives and homes, but that doesn’t mean we need to forego having fun with color.”

Passionate and its neighboring colors on the 2021 palette are intended to allow homeowners to transform a sometimes dull backdrop of neutrals with a dose of calming color. Try them in a dining room, living space, bedroom or home office for a setting that fuels creativity while creating a peaceful, nature-inspired vibe. 

Photo Credit: Courtesy of HGTV HOME by Sherwin-Williams

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