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RE/MAX, LLC recently announced an inaugural alliance with the National Association of Real Estate Brokers (NAREB), an influential advocate of sustainable homeownership for African Americans and other minority groups. Lydia Pope, president-elect of NAREB, shared more about the organization’s mission on the company’s Good Morning RE/MAX Facebook Live show. NAREB is the latest addition to the RE/MAX Strategic Alliances program, which works with organizations that share in the RE/MAX vision of expanding homeownership to all.

The new relationship underscores the RE/MAX commitment to fair housing and diversity in homeownership. RE/MAX will be a Gold Level Sponsor of the annual NAREB Mid-Winter Conference, March 4-6, 2020, and will have brand presence at all NAREB industry events going forward. RE/MAX affiliates will also be able to access NAREB training and development opportunities.

“Ensuring that homeownership is accessible to everyone, regardless of background, is at the core of the RE/MAX culture,” said Mike Reagan, RE/MAX senior vice president of Industry Relations and Global Growth & Development. “NAREB strives to open doors to the underserved, and our values could not be more aligned with that mission. This new relationship will further empower RE/MAX affiliates to serve a greater number of homebuyers and sellers.”

According to the U.S. Census Bureau, the black homeownership rate in 2020 was only 42.1%, compared to the national average of 66%. The education offered by NAREB will equip RE/MAX agents with critical tools and resources to address the unique real estate challenges facing the black community.

“Our goal is to educate our members so they can speak to others,” said Pope during a recent appearance on the Start With a Win Podcast. “It doesn’t matter what happens at the top. What’s important is how you bring it down to the grassroots of your membership and how they articulate and provide that service to where they live, where they work, where they do their business.”

According to Pope, the organization’s goal is to not only increase awareness of barriers to homeownership among minorities, but to also provide solutions to these challenges. Educating their communities is one of the biggest ways real estate professionals can have a positive impact, she says.

The National Association of Hispanic Real Estate Professionals (NAHREP) and the Asian Real Estate Association of America (AREAA) are also part of the RE/MAX Strategic Alliances program.

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