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It has been fascinating to watch how people have responded to and continue to respond to how COVID-19 has changed the real estate landscape. As a professional speaker, I have always valued myself by the number of events I was hired to speak for. But when the events were in limbo, this became the moment where I decided to use my time to serve others until speaking gigs came back. Serving regardless of an opportunity allows you to give selflessly and prove that you’re not just there to earn a commission.

Many real estate market team leaders have continued to step up, and the part-time real estate agents have gone eerily silent. The ones who have conquered the real estate market took their service to the next level by increasing how their business runs with operational excellence and adding “giving back” to their real estate systems.

Conquer the Real Estate Market and Serve Regardless of the Opportunity (S.R.O)

This is a concept that I along with our real estate coaches teach to our clients. As you follow the S.R.O protocol, you will see the benefits yourself. When you give selflessly and prove that you’re not just there to earn a commission, you gain people’s trust and loyalty and show that you are a good person. If you served them well, they will tell others about you. They’ll vouch for you, recommend your services and send you referrals because they are confident that you will take good care of their friends and family members that they refer to you. You can easily start seeing how you can serve your community when you go through A, B, C leads that are stored in your lead tracker; this will make sure that you hit everyone in your database.

As a company, we decided to create tools, systems, dialogues and instructional e-books to give away to everyone we could think of. Creating these resources energized our team and created a culture of service regardless of opportunity. Not because we were seeking future business, but simply because people needed help. This leads to impressive results in the future when you start implementing this strategy

Real Estate Agents Need to Get Their Houses In Order with Operational Excellence

If you don’t have an organized database, then it might be next to impossible to serve your community. If your house is in order, you create the ability to scale and grow while continuing to serve others. By putting your database in order—cleaning it up, going through all of the names and calling them not with the attitude of selling something; rather, simply call and serve. See how they are doing, and ask how you can help. We don’t make people move; we simply need to be at the front of their minds for the next time a life event occurs and they need to move.

Using our time effectively means there are no excuses for our inability to call through our entire database and get it in order and serve others. I promise your business will grow, your relationships will be strengthened and your life will improve as you seek to improve others.

Verl Workman founder and CEO of Workman Success Systems (385-282-7112), an international speaking, consulting, and real estate coaching company that specializes in building successful agents and teams. Contact him at Verl@WorkmanSuccessSystems.com. For more information, visit