You might’ve heard the classic adage that when it comes to real estate, the three things that matter most are “location, location, location.” While location still trumps most other variables when it comes to selling, the condition of the home frequently plays an equally important role in many areas.
When It Comes to Selling, It's All About Location...and Condition
Why? Many attribute it to our HGTV-obsessed culture. Today’s buyers not only want to find a home in the neighborhood they want, they expect it to look pretty darn good, too. And, unfortunately, home improvement shows make it look simple to attain a magazine-worthy look no matter what the current condition of your home.
Although you probably won’t be able to have Joanna Gaines pop by for a makeover, there are several more realistic options for improving the condition of your home before you list it. Some of these ideas, in fact, should be pursued even if you aren’t planning to sell your home in the near future, as it’s always a good idea to keep an eye on your home’s value.
Invest in necessary improvements. Your home’s great location at the end of a cul-de-sac or within walking distance to the train station won’t necessarily make up for your outdated kitchen or creaky floorboards, so make the necessary renovations. According to HomeAdvisor’s 2018 True Cost Report, Americans spent an average of $6,649 on home improvements in the 12 months prior to the research, so don’t skimp, especially if you want to sell.
Maintain the exterior. Dilapidated siding, peeling paint, or an aging roof or fence will be big turn-offs to potential buyers, no matter how great your location is. Not only will they translate to big investments of time and money for the new owners, they could pose potential structural problems, as well. Take care of these issues as they occur before they become more costly and possibly dangerous.
Neutralize decor. Who cares that you’ve painted the dining room bright pink when your home is on the most desirable street in town? Buyers, that’s who! Sure, your address may be primo, but buyers still need to be able to picture themselves living in your home once they walk through the front door. And the best way to achieve this is to make your decor as universal in appeal as possible. Paint rooms in neutral colors, stock the bathrooms and bedrooms with white towels and linens, and accent living areas with beige throws and pillows. These steps will soften the overall feel of your home, open up the space, and create a blank slate for buyers to build upon.
Still thinking your home’s great location is good enough to get it sold? It might be, but keep this in mind: Great location and mint condition is likely to get you your asking price or possibly higher if you’re in a hot market. The above steps will be worth your time and investment.