Connect With Prospects and Leads Using the ‘Daily Five’ Method
Farming a neighborhood or geographic area is a tried-and-true method for generating leads. So is sending direct mail to those targets. In a recent interview, Bruce Inman, a broker/associate with Better Homes and Gardens Real Estate Gary Greene Memorial Office in...
How to Keep Your Brokerage Top of Mind Through Low Inventory Periods
Recent data shows that housing inventory has never been lower. According to CNBC, at the end of February 2021, there were 1.03 million homes for sale in the U.S., down nearly 30% year-over-year. It’s the lowest supply on record. Despite the lean supply, people...
Social Media Marketing Mistakes All Agents Should Avoid
Whether you’re just starting out in the business or you’re a veteran agent, marketing mistakes are inevitable. Strategies are constantly changing, especially with the rise of social media. From updating their current plans to mastering online marketing,...
5 Ways to Get More Out of Your Real Estate Testimonials
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential....
How to Host Giveaways to Boost Engagement and Brand Awareness
When it comes to lead generation, social media is vital for real estate agents looking to develop a successful marketing strategy. As you grow your presence on social media, engagement follows suit…but only if you use these platforms to connect—and stay...
Staying Top of Mind by Educating Buyers
A great teacher will never lack inquiring minds, and in today’s housing market, real estate agents stand to benefit from being a source of knowledge on home-buying and staying top of mind. Here are a few ways agents can throw on their teacher hat and engage and educate at the same time.
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