Building an Authentic Client Base On and Offline
When the Pew Research Center began measuring social media usage in 2005, 5 percent of U.S. adults used at least one social media platform. Today, 69 percent of the public utilizes some form of social media. Utilizing social media to interact with your customers can...
5 Steps to Create a Referral Business You Love
Real estate is filled with lead and referral opportunities, but finding the right ones that work for your business can be challenging. Recently, social media expert Katie Lance and ReferralExchange VP of Marketing Lisa Fettner hosted a webinar to discuss how to track...
Podcasting for Real Estate: Top Tips to Get Started
Vanilla marketing, or the sorts of things every REALTOR® does, is popular—but does it always work? Not as much as a podcast can, Seattle-based broker Phil Greely says. Greely and colleague Tyler Jones started their own podcast, Rise Seattle, two years ago. The goal?...
10 Secrets for Writing Content That Attracts and Engages
By now you realize that the old method of marketing doesn’t work. Buyers now hold all the power. Chasing them down and begging them to buy is a waste of time and money. They want to find you—and your main job is to be found. You need to switch from an outbound...
Know Your Deductibles
Top agent deductibles include: marketing materials; mileage; desk & association fees; home office fees (if you don't have a desk fee); software & business tools; office supplies; meals & entertainment; and travel