The Rise of Video on Social Media and How Agents Can Utilize It to Boost Their Business
Are you ready to take your real estate business to the next level? With the power of social media and the rising popularity of videos, your content strategy may need an update. Video content is quickly becoming the go-to for everyone, from your average user to social...
Beyond Your License: How to Continue Learning While Generating Leads
A dynamic, rapidly changing industry demands agents that are flexible and committed to growth. The best agents never stop learning, both about the developments of the market and about how they can sharpen their skills. However, learning isn’t only an investment...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Javier Vidana is a REALTOR® with My Home Group Real Estate in Arizona—but he likes to be called a real...
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy?...
List Your Home ‘For Sale by Owner’
A recent Facebook post by a top-producing agent read: “I recommend that all sellers try for sale by owner.” I couldn’t believe it when I read it, so I read it twice. Yep, that’s what it said alright. It just didn’t use those words....
Women in Real Estate: Instilling Confidence in Yourself and Motivating Others
Cathy Trevino, managing broker of Side, draws inspiration for her career from her personal experience as a first-time homebuyer when she was in her final year of college.
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