Real Estate Agents: Not Using Social Media Yet? You Should Be!
You likely know all too well that being a real estate agent is about more than just having open house events to sell your listings. Most real estate agents have to fill many different roles in order to have a successful business. “I don’t think enough...
Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are...
Facebook Goes Local, More Opportunities for Agent Marketing
Social media is constantly changing, adapting to new platforms and the way people use them. Facebook has made strides in functionality to keep it relevant among the multitudes of platforms looking to take over as the top social platform. In order to maintain this...
Social Skills: Marketing Through the Noise
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...
3 Facebook Updates That Affect the Way You Advertise
You’ve spent months, maybe even years mastering the art of advertising your real estate business on Facebook; however, there is one constant that we can always count on in regards to Facebook: change. Change can either benefit your current position by giving you...
Association Fees: Did You Know?
While real estate association fees are deductible, fees associated with lobbying and political advocacy are not.