Abby Lee, senior vice president of Marketing and Communications at RE/MAX, oversees the planning and execution of national advertising campaigns in the United States and directs media strategy within company-owned regions. In addition, she leads the marketing, communications, public relations and social media groups at RE/MAX World Headquarters.
In 2020, Lee and her team launched Megaphone by RE/MAX, a seamless digital advertising tool; announced a listing feature that allows agents to create custom, professional commercials for each listing; expanded the exclusive Photofy offering; and pivoted to create new "Rise Above" ads that reflected hope and solidarity.
"Consumers want to hear from brands, especially in times of uncertainty," Lee says. "Marketing is a two-way street, and it was important for us to strengthen that emotional connection with our clients in unusual times."