Luciane Serifovic, a well-known New York luxury real estate agent and former champion fitness model, recently founded Luxian International Realty, a luxury virtual real estate company and the only woman-owned business that focuses on serving high-net-worth clients in the sports and entertainment industries. Luxian uses blockchain technology to help clients around the world find the homes or investments of their dreams and enjoy healthy and sustainable lifestyles. The company also offers services related to aviation, yachting, luxury cars and property management.
When Serifovic started out in the real estate business, she was a young immigrant from Brazil who spoke little English. Although she didn’t know much about New York City, a real estate office manager in Manhattan decided to give her a chance. Over the next 17 years, she handled thousands of high-end New York real estate transactions, representing clients from all over the world.
Throughout her career, Serifovic has focused on helping others. She has coached hundreds of real estate agents, given numerous speeches and spoken at various media engagements. Serifovic also wrote a book entitled “Handle It: Get It Together and Finally Have it All,” which tells her story of immigrating to the U.S. and rising to international success. She wrote the book to teach women how to succeed at work and at home by using obstacles as life lessons that can propel them forward. Proceeds from the book will be donated to several causes to lift children out of poverty.
"One of the only things that is guaranteed in life is change," says Serifovic. "Technology helps change happen faster, and the best way to exist is to embrace it. But never forget the customer's needs and satisfaction always come before the pursuit of profit."