RISMedia’s Real Estate CEO Exchange
September 17 & 18, 2013
The Yale Club – New York, N.Y.
An Industry at Risk? Securing our Success on Real Estate’s New Playing Field
Are industry outsiders encroaching upon the traditional real estate business model? As the role of the real estate professional continues to fall under the microscope in today’s increasingly consumer-driven market, RISMedia’s 2013 Real Estate CEO Exchange will assemble top brokerage leaders and sought-after industry experts to discuss the current state of the industry, how we have and must further evolve, and what steps we must take to remain sustainable … not to mention, profitable.
This year’s Real Estate CEO Exchange will tackle the tough topics that are critically important to the success of brokerage owners, including: the potential exploitation of listing data associated with the nation’s primary consumer-centric real estate portals; the impact of new tax legislation and official Dodd-Frank rulings; strategies for increasing revenue in key market segments, such as investment, new construction, global and luxury; and new tactics for attracting, developing and retaining top-producing sales associates.
Day 1 – September 17 – 2:00 p.m. – 5:00 p.m.
Welcome & Opening Remarks
John Featherston, President & CEO, RISMedia
2:15 –2:45 p.m.
Opening Keynote Presentation
State of the Industry Address
The Road to Recovery: How Far We’ve Come, What Has Changed, and What Lies Ahead
The CEO Exchange opens with an in-depth look at the current state of the real estate industry, analyzing where we currently stand in terms of recovery, and what it will take to succeed in the months ahead. This state-of-the industry address will provide a national perspective on the most significant changes to the real estate playing field, the biggest hurdles yet to overcome, and both the pitfalls and opportunities that lie ahead.
2:45 – 3:45 p.m.
The Inventory Conundrum: The Current Outlook and Strategies for Coping with Shortage
While the real estate recovery continues to head in a positive direction, a growing inventory shortage keeps holding us back. This session will provide an economist’s outlook on the shortage from both a national and regional perspective, and offer strategies from leading brokers for overcoming the inventory shortfall.
Dr. John Tuccillo – Chief Economist, Florida REALTORS
Sherry Chris – President & CEO, Better Homes and Gardens Real Estate, LLC
Helen Hanna Casey – President, Howard Hanna Real Estate Services
Bill Plattos – General Manager/Executive Vice President – First Team Real Estate
Todd Hetherington – CEO, NM Management, Inc./CENTURY 21 New Millennium
4:00 – 5:00 p.m.
Market Drill-Down: Regional Tactics from the Frontlines
Upon hearing the national perspective on the state of the industry and the inventory shortage, leading regional brokers will share what’s happening in their specific markets by sharing the trends, challenges and opportunities that are unique to their regions, and the operational and profit-building tactics that work for them.
Steve Rodgers – President/CEO/Partner, Real Living Lifestyles
Rei Mesa – President & CEO, Prudential Florida Realty (Coming soon: Berkshire Hathaway HomeServices Florida Realty)
Ed Krafchow – Chairman of the Board, Better Homes and Gardens Real Estate Mason-McDuffie
Gary Scott – President, Long & Foster Real Estate, Inc.
Kevin Levent – President & CEO, Better Homes and Gardens Real Estate Metro Brokers
Welcome Reception Immediately Following
Sponsored by Better Homes and Gardens Real Estate
Day 2 – September 18 – 8:00 a.m. – 4:30 p.m.
Sponsored by Citi
9:00 a.m. – 9:30 a.m.
State of the Industry Part II: Navigating the Online Real Estate World
9:30 – 10:45 a.m.
The Data Debate: Is Disintermediation a Real Risk?
Are your current online listing partners truly aligned with the goals of your real estate brokerage? Or is your firm’s listing data being misappropriated to the benefit of industry outsiders? In this important session, executives from the nation’s top listing portals will join leaders from the brokerage community to delve into the controversial issues surrounding the accurate dissemination and securitization of listing data, and the best strategies for serving today’s consumers while protecting the role of the real estate professional in the transaction.
Greg Schwartz – Chief Revenue Officer, Zillow
Curt Beardsley – VP, Customer & Industry Development, MOVE/realtor.com
Andy Woolley – Vice President/GM, Homes.com
Bob Hale – President & CEO, Houston Association of REALTORS
David Charron – President & CEO, MRIS
11:00 – 12:00 p.m.
Your Three Best Bets: New Construction, Global and Luxury
Today’s market is not your father’s market. The real estate recovery has yielded a new playing field with new rules…and new opportunities. Growth and profitability in both the near and long-term future will hinge upon diversification into key areas. The top three? New-construction sales, Global business, and the Luxury market. This session will explore how brokers can create and/or further enhance business in these segments by offering strategic analysis from subject-matter experts in these respective areas.
Dennis Walsh – Founder, Dennis Walsh & Associates, SellNewHomes.com, and REbuildUSA
Paul Boomsma – President, Luxury Portfolio Intl.; COO, Leading Real Estate Companies of the World
Richard W. “Rick” Davidson – President & CEO, CENTURY 21 Real Estate
Lawrence P. “LP” Finn, III – Director of Corporate Services, Coach REALTORS
CEO Exchange Luncheon Immediately Following
1:15 – 2:15 p.m.
Institutional Investors: Friend, Foe…our Future?
Institutional investors are rapidly becoming a force to be reckoned with in the single family housing market. But is this good for the industry…or harmful? Are institutional investors helping to stabilize home prices while providing quality housing for renters? Or are they fueling the inventory shortage and competing with first-time homebuyers? This session will reveal the good, the bad and the ugly of the institutional single-family investor trend and discuss how brokers can work with this group to build a credible clientele and strong volume of business while preventing investors from saturating their respective markets with rentals and diminishing the quality of neighborhoods.
Greg Rand – Founder, OwnAmerica
2:30 – 3:30 p.m.
Sponsored by Citi
New Tax Legislation and Dodd-Frank Take Hold: The Battles Ahead for Brokers and their Consumers
As we move into the fourth quarter of 2013 and into 2014, precarious legislation that has been on the table for months will finally take effect. From Dodd-Frank regulations to controversial tax laws, the rules have changed for brokers and agents…and most importantly, their consumers. Back to reprise his essential presentation from last year’s CEO Exchange, Ken Trepeta, Director of Real Estate Services for the National Association of REALTORS®, will provide an update on the critical legislative issues that will impact the real estate market at large.
Kenneth R. Trepeta Esq. – Director of Real Estate Services, National Association of REALTORS
3:45 – 4:30 p.m.
CEO Exchange Wrap-up: Key Takeaways
Street-smart and savvy brokers in attendance at this year’s CEO Exchange will help recap the event by sharing their key takeaways from the presentations and topics covered. Audience members will also be invited to share their highlights so that all can walk away with the most significant ideas and trends top-of-mind.
John Reinhardt – President & CEO, Fillmore Real Estate
Scott MacDonald – President, RE/MAX Gateway
Vince Leisey – Owner/Broker, Prudential Ambassador Real Estate
Dick Schlott – Chairman & CEO, Gloria Nilson REALTORS and RLS REALTORS
Networking Reception Immediately Following
*Times, sessions and speakers subject to change. Please check back for important updates to this agenda.
SPEAKERS & PANELISTS
Curt Beardsley, VP, Customer & Industry Development at Move/REALTOR.com®, the official site of the National Association of REALTORS®, ListHub and Top Producer Systems® (subsidiaries of Move, Inc.), has an 18-year background in high-technology, most of it real estate industry-related. In 1994, he founded True North Technology, which developed and deployed the U.S.’s first major Internet-based Multiple Listing System (MLS), as well as the first public real estate website to offer a complete searchable inventory of MLS listings online. Prior to joining Move, Inc., Beardsley was Director of Product Development for a telecommunications company that specialized in systems targeting the real estate and automotive channels.
With more than 35 years in the real estate business and as president of the fourth largest real estate company in the U.S., Helen Hanna Casey is an energetic dynamo with endless enthusiasm who leads more than 4,700 sales associates and employees in 130+ offices across Pennsylvania, Ohio, West Virginia and New York. Instrumental in the growth of Howard Hanna Real Estate Services, her passion for the real estate business and improving the real estate process for the client is legendary in the industry. A much sought-after speaker, Casey has spoken to real estate professionals throughout the U.S., and as far away as England.
When he joined MRIS in January 2001, David Charron brought a wealth of leadership and strategic industry experience, combining an extensive background in real estate, information systems and Internet business solutions. As MRIS President and Chief Executive Officer, Charron brings a customer-service focus and first-person management style to his role overseeing all MRIS operations, ensuring that, as one of the nation’s largest MLS systems, MRIS maintains its leadership edge. He also emphasizes two-way communications with the MRIS Board of Directors and MRIS Shareholders, fostering collaboration and inspiring innovation. Charron currently serves as Chairman of the MRIS Investment Committee and is a former board member of the REALTORS® Federal Credit Union in addition to being a former member of the NAR MLS Policy Committee. He is also a founding member of COVE, an industry think tank comprised of large MLS organizations.
Sherry A. Chris was appointed president and CEO of Better Homes and Gardens Real Estate LLC in October of 2007. Her appointment followed Realogy’s announcement that it had entered into a 50-year agreement with Meredith Corporation to license the Better Homes and Gardens® name to launch a new and dynamic global residential real estate brand. Chris has nearly 30 years of real estate experience, including significant senior management positions. A native of Canada, she began her real estate career in Ontario and held increasingly senior positions with Royal LePage for 16 years before taking on executive roles with Real Living (Ohio) and Prudential CA/NV/TX Realty. She joined Realogy in 2006 as Chief Operating Officer for Coldwell Banker Real Estate LLC. Chris serves on the advisory boards for REALTOR.com® and Zillow. In 2010, she received the Stevie Award for Best Executive in the Stevie Awards for Women in Business.
Richard W. “Rick” Davidson was appointed president and chief executive officer of CENTURY 21 Real Estate in February 2010. In his role, Davidson leads the world’s largest residential real estate sales organization of approximately 7,600 independently owned and operated franchised brokerage offices and more than 112,000 sales associates in 71 countries and territories worldwide. With more than 20 years of experience in the real estate industry, Davidson is a licensed real estate broker in Virginia, Maryland and the District of Columbia and earned the SIOR, Executive Management Specialist designation in 2009. Davidson currently serves on the international board of directors for Easter Seals and is active in Big Brothers/Big Sisters and a number of other local and national charities.
John E. Featherston is president and chief executive officer of RISMedia, Inc. Since 1980, RISMedia, the leader in real estate information systems, has been providing the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine; its leading website, RISMedia.com; and its renowned networking and educational events. RISMedia also provides real estate news and information to consumers through its member-only national networks: RISMedia’s Real Estate Information Network® (RREIN) for leading brokers, and RISMedia’s Top 5 in Real Estate Network® for leading agents. Hundreds of thousands of home-buying and -selling consumers receive valuable information from leading real estate professionals daily, weekly or monthly, through their affiliation with either RREIN or the Top 5 in Real Estate Network®. RISMedia is headquartered in Norwalk, Connecticut.
Bob Hale has been the president and chief executive officer of the Houston Association of REALTORS® (HAR) since 1988. Through Hale’s leadership, HAR has grown to become the largest trade association in Houston and the second largest local REALTOR® association in the country, with more than 24,000 members. Hale has earned recognition from the National Association of REALTORS®’s (NAR) REALTOR® Magazine, as one of the 25 Most Influential People in the American real estate industry in both 2003 and 2006. As a thought leader for the real estate industry, Hale has been interviewed and quoted in The New York Times, Wall Street Journal, Houston Chronicle, Houston Business Journal as well as countless real estate trade publications. Hale assists HAR in its mission “to help its members achieve ongoing success” and strongly believes in providing “high tech” member services in a “high touch” manner.
Todd A. Hetherington is CEO of NM Management, Inc., a company whose organizations provide the full gamut of residential and commercial real estate sales and service support to clients in Virginia, Maryland and the District of Columbia. It is the parent company of CENTURY 21 New Millennium, one of the top ranked CENTURY 21 firms in the country for gross closed commissions. Hetherington joined the CENTURY 21® franchise in 1994, and through key mergers, strategic acquisitions and management team building, has led CENTURY 21 New Millennium® to the pinnacle of real estate franchise statistics with $1.6 billion in annual sales volume. In addition to leading the company along with his business partner, Mary Lynn Stone, his duties involve overseeing the core service companies of mortgage, title, relocation and property management.
As chairman of the board, Better Homes and Gardens Real Estate, Mason-McDuffie, Ed Krafchow’s tenure as leader of Mason-McDuffie has been highlighted by three specific accomplishments: growth of the company, technology innovation and a focus on training agents. His basic philosophy is that good organizations create accountability, develop people at all levels of the company and acknowledge those that get their job done, create a result and serve people well. Krafchow’s greatest pride is the charitable work that has been created within Mason-McDuffie. With the help of his wife, Kathy, there have been millions of dollars and thousands of hours spent by volunteers of the brokerage in serving a variety of needs—locally, nationally and internationally.
Vince Leisey owns and runs Prudential Ambassador Real Estate in Omaha, Neb., with an office serving Lincoln, Neb. as well. Leisey was the youngest person to ever be awarded the prestigious Prudential Real Estate Broker of the Year award in 2007 and his Omaha office has been the Top Prudential Office four of the last five years in the Prudential Network of over 1,900 offices in North America. Leisey is past-president of Nebraska REALTORS®, current President of the Omaha Area Board of REALTORS®, and sits on the Nebraska Real Estate Commission.
Kevin Levent is the president and CEO of Better Homes and Gardens Real Estate Metro Brokers, a full-service real estate brokerage in the greater Atlanta marketplace for more than 30 years. Levent joined the company more than 25 years ago as a sales associate and assumed his present role 15 years ago. The company has 1,600 sales associates working from 25 office locations throughout the region, and operates a unique business model with centralization of processes driven by technology. Better Homes and Gardens Real Estate Metro Brokers owns its other core businesses of Mortgage, Insurance, Title and Pre-License School—all embedded into the structure of the company.
As President of RE/MAX Gateway, Scott MacDonald has built a solid reputation for creating a company that focuses its attention on its agents. The company’s philosophy is based on creating an environment that fosters the sharing of ideas, so that everyone succeeds. Since opening RE/MAX Gateway in 2001, MacDonald has expanded the operation to four successful offices in Northern Virginia with 123 agents who contribute their successes to MacDonald’s dedication to continuing education and training. With over 24 years of experience and while consistently maintaining RE/MAX Chairman Club status, MacDonald continues to encourage his agents to achieve their goals. MacDonald is also active in developing programs to help agents outside of his company succeed. He and his partners developed the Home Pricing Wizard and Broker Success Kit, which are new to the market and already showing signs of success.
Rei L. Mesa is the president and chief executive officer of Prudential Florida Realty, Florida Real Estate Services. (Coming soon: Berkshire Hathaway HomeServices Florida Realty). Prudential Florida Realty has approximately 1,700 real estate sales professionals servicing 18 counties throughout Florida. Since its inception in 1999, the company has quickly become the 2nd largest residential real estate brokerage in Florida, the 26th largest residential real estate firm in the nation based on transactions and the 34th largest residential real estate firm in the nation based on sales volume. Mesa currently serves as a National Association of REALTORS® Director and serves on the Large Firm Relations Committee, NAR Major Investor Council, Public Policy Coordinating Committee and Global Business and Alliance Committee. A graduate of the National Association of REALTORS® Leadership Academy, Mesa is among a select group of graduates who have become very active in guiding the future of the REALTOR® associations throughout the nation.
Bill Plattos is the general manager and executive vice president of First Team Real Estate, a company he joined in 1979 as an ambitious agent. With 30 years of industry experience under his belt, Plattos has played an integral role in helping the company achieve its rank as the No. 10 brokerage nationwide for overall sales volume. Plattos is a member of The Real Estate Services Advisory Board, a 25-person panel comprised of representatives from the largest brokers in the country. A strong advocate for industry policy changes and evolving innovation, Plattos’ expertise is frequently referenced by respected print, online and broadcast medias.
As president and chief executive officer of Fillmore Real Estate, New York City’s largest, privately owned and operated residential and commercial real estate firm, John Reinhardt has elevated the company’s profile from a regional to a more national level. Having begun his own professional career at Fillmore back in 1978, Reinhardt is intimately invested in the firm’s success, as well as that of the agents he oversees and the buyers and sellers that entrust Fillmore with their real estate needs. Constantly refining the practices that enable Fillmore to maintain its standing as one of the country’s most respected brokerage firms, Reinhardt has overseen a number of company milestones.
Greg Rand is founder and CEO of OwnAmerica, a firm focused on the intelligent aggregation of single family portfolios for institutional investors. The company has created and implemented a scalable system for evaluating markets, selecting assets and aggregating with control and velocity. Greg is a twenty-year residential real estate industry veteran, a former member of the senior management team at Rand Realty, a top residential/commercial/mortgage/insurance brokerage in New York, author of Crash Boom! and host of FOX Business Network’s Where to Invest Now.
Steve Rodgers currently serves as president/CEO/partner of the new Real Living Lifestyles real estate franchise, a full-service real estate brokerage with an industry-leading suite of tools and resources for real estate professionals and their clients. A proven leader in the real estate industry for nearly 20 years, Rodgers brings his entrepreneurial spirit, incredible track record and forward thinking to the company. His goals for Real Living Lifestyles include growing integrated real estate technology and tools complete with lifestyle services to create a truly multi-dimensional and full-service real estate entity. Rodgers currently serves on several National Association of REALTORS® committees and contributes year-round to schools, charities and community events.
Dick Schlott is currently the chairman and CEO of Gloria Nilson REALTORS® and RLS REALTORS®. With more than 40 years in the real estate business, Schlott is a well-known and highly regarded professional in the industry. He founded Schlott REALTORS® in 1971 and grew it to 140 offices and 4,500 salespeople across five states, with more than $7 billion in sales. Schlott also developed the Home Mortgage Network before selling Schlott REALTORS® to Coldwell Banker in the early 1990s. Schlott then ran the ERA Franchise system until its sale to Cendant in the mid 1990s. He then moved on to develop GMAC Home Services and served as president and CEO from the late 1990s through early 2001. During this time, one of the purchases he made for the company was that of Gloria Nilson REALTORS®.
Greg Schwartz is the chief revenue officer of Zillow, Inc., and responsible for sales and business strategy. He structured and now manages the largest real estate ad network in partnership with Yahoo! Homes. Prior to Zillow, he was vice president of advertising sales at CNNMoney where he launched the advertising sales team and platform. Previously, he was national accounts director for Yahoo!’s Automotive and Finance properties and also held multiple positions at DoubleClick, Inc., including director of business development, where he made valiant efforts to launch a wireless advertising business more than 10 years ago.
Gary Scott is president of Long & Foster Brokerage, Long & Foster Real Estate, Inc., part of The Long & Foster Companies, which also includes: Prosperity Mortgage Company; Walker Jackson Mortgage Corporation; Long & Foster Insurance Agency, Inc.; and Long & Foster Settlement Services. Scott entered the real estate business in 1986 in Delaware with B. Gary Scott REALTORS®. From 1993 to 1998, he was the general manager for Delaware’s Patterson Schwartz, where he led six offices and 300 agents. He relocated to North Carolina and became part of Allen Tate Company’s leadership team. Scott also has experience in mortgage, insurance, builder services, title, relocation and other home services. He currently oversees Long & Foster’s more than 11,000 sales associates in seven Mid-Atlantic states and the District of Columbia.
Kenneth R. Trepeta Esq. has been director of Real Estate Services for the National Association of REALTORS® since June of 2007. In this role, he covers the broader real estate industry for NAR on the legislative and regulatory front, acting as liaison to senior executives at large real estate firms. Prior to this, Trepeta was the Regulatory Policy Representative for NAR, handling regulatory and industry relations on issues such as RESPA and federal housing policy, including FHA. Trepeta’s former roles include serving as a vice president for Government Relations at JP Morgan Chase, where he covered tax policy, housing and mortgage issues, legal reform issues, etc., and serving as vice president for Government Relations at the Financial Services Forum, where he led successful efforts to change the tax code with regard to capital gains and dividends and reform the nation’s class action laws. Trepeta is a monthly columnist for RISMedia, covering the Dodd-Frank Act, RESPA and other key housing issues impacting real estate professionals and consumers.
Dr. John Tuccillo is Florida REALTORS®’ chief economist. As chief economist, he oversees the Industry Data and Analysis department, which provides real estate statistics, trends and research that helps REALTOR® members better their business by the numbers and positions Florida REALTORS® as the voice for real estate in Florida.
Dennis Walsh is recognized as one of real estate’s most dynamic and informative speakers and has presented to more than 150,000 real estate professionals. He and his wife Teresa are known throughout the real estate industry as the leading authorities in all areas of residential construction, remodeling, new home sales and marketing and the FHA 203k Renovation Loan Program. Their Certified New Home Specialist™ (CNHS), Residential Construction Certified™ (RCC) and 203k Specialist courses are respected as the very best of their kind and are endorsed by the nation’s leading real estate organizations. Dennis and Teresa are founders of Dennis Walsh & Associates, SellNewHomes.com and REbuildUSA. Prior to his work as a national consultant and trainer, Dennis owned and operated various construction-related businesses, working professionally in custom home building, remodeling, manufactured housing, building material sales and architectural design. Known for his high energy and fun presentations, he shares powerful ideas and strategies you can use to take your business to a higher level of success!
A 16-year veteran of the real estate technology industry, Andy Woolley was tapped in 2011 to head up the web services group of Homes Media Solutions/Homes.com, a division of Dominion Enterprises, recently formed to unify the development efforts of its real estate technology brands. Under Woolley’s leadership, Homes.com successfully launched Homes Connect in 2011, leveraging the best functionality of Advanced Access, eNeighborhoods, NUMBER1EXPERT, and AgentAdvantage; the technology powering the property search and lead generation services for leading real estate brands RE/MAX, Century 21, Coldwell Banker, and ERA; and listing and brand exposure on Homes.com. Woolley formerly served as vice president of eNeighborhoods and director of Internet Products at Homeseekers, the firm that acquired the Lightning software brand developed by IRIS, LLC, which Woolley had helped launch to success.