by Susanne Dwyer | Dec 9, 2020 | Agent, Best Practices, Latest News |
You know you’ve made it when someone talks about buying or selling a home with a friend, and your name is the first thing to come up. That is a huge credit to your brand, indicating that the level of service you provide is such high quality that people are no longer...
by Susanne Dwyer | Oct 6, 2020 | Latest News, News, Spotlights |
An app that allows REALTORS® to quickly and easily personalize the “That’s Who We R” advertising campaign is expanding its reach through new international assets. The National Association of REALTORS® (NAR) recently announced that it was expanding...
by Susanne Dwyer | Mar 12, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Niche, Social Media, Trending |
What if you experienced an epic response to your marketing message? You know, an abundance of prospects contacting you to serve their real estate needs? Achieving this goal takes intentional connection. Instead of sending out massive standard mailings, posting...
by Susanne Dwyer | Feb 10, 2018 | Best Practices, Best Practices, Broker, Broker, Business Insights, Latest News, Lead Gen, Lead Story, PB Survey Results Article, Social Media, Technology |
In today’s reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they’re emotional. Creating an emotional connection with your customer through the digital...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...