For the Love of Your Broker Brand
Valentine’s Day offers up the perfect time of year for brokers to love their brand. Branding is the first impression a company will have on a prospect. A strong brand can exemplify products, mission, policies or services to customers. It provides value, benefits...
Broker Marketing in the New Year
It wasn’t long ago that the highest expense a real estate brokerage operation incurred was newspaper marketing. Today, regardless of how you feel about the way in which large portals have inserted themselves between your firm, your agents and the consumer, you...
Realty ONE Group Names New Chief Financial Officer
Realty ONE Group has added chief financial officer (CFO) Gary Fabian to the company. Fabian’s extensive leadership experience includes serving as senior vice president of Finance at Bank of America/Countrywide Home Loans and CFO of Stearns Lending and a top real...
What Brokers Are Buying Their Marketing Departments for Christmas
With Thanksgiving behind us, we focus our attention on the Christmas and New Year’s holiday celebrations. Along with budgeting, it’s always a best practice to review each department in the company to look for opportunities to innovate and improve....
How to Convert More Buyers to Sold in a Fast Market
Panicked due to lack of inventory? Frustrated by losing sales to the competition? Cleve Gaddis recently shared 12 tips to help buyer's agents create more sales by providing greater value.
Read them here.
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