Increasing Conversions at Luxury Open Houses
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have any great leads. I didn’t have any money to spend on marketing, but I needed to meet buyers and...
How to Survive and Thrive in a Disrupted Industry
When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts in many states were one page long and there were no standard disclosure statements and no formal physical...
Pricing Property in a Shifting Market and Selling the Tough-to-Sell
Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market, you will most likely have to take some listings at a higher price than you feel you should, knowing that if you don’t take them someone else...
A Prospecting Game for You
I want to challenge you to play the seven pennies game. Here’s what you do: Line up seven pennies on the edge of your desk as you’re prospecting. Each time you get a resistance—a “no”—I want you to move up a penny because you are pushing...
Top Ways to Prioritize Your Time as Summer Approaches
With a busier schedule likely in the cards for most agents this summer, here are some time management tips to consider...
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