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10 Tips for Paid Ads on Social Media

10 Tips for Paid Ads on Social Media

The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly editorial team, and is a recap of CRD Podcast Episode 16. The Center for REALTOR® Development (CRD) Podcast Episode 16 is the second...
Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status

Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status

Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for them on Google? Ad targeting is not a new concept, but it has transformed over the years through data analysis and the use of algorithms. Social media users are...
Is Social Media Advertising Actually Effective?

Is Social Media Advertising Actually Effective?

Social media advertising remains a mystery to many of us. Most of us have seen the statistics relating to the size and use of the larger social networks. We know that Facebook alone boasts over 1.71 billion active monthly users. Many of us have also attended seminars...
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