New Business Models Taking Ground: How Can You Compete?
Insiders and outsiders to our industry have ignited a fire under traditional brokerage models. By some accounts, more than 60% of our nation’s brokerages now operate non-traditional service delivery and agent compensation models. These marketplace...
Emergence of the Modern Agent: Do You Have What It Takes?
Over and over again, across every industry, consumers say that more than anything else, they want to work with sales professionals they trust. That’s why modern real estate agents must prioritize the relationship, not the transaction. They put clients...
Many Sellers Favor ‘Buyer Match’ to iBuyers
Homeowners are pretty one-track minded when it comes to discussing listing their home for sale. The seller has probably gone to Zillow® and learned about the Zestimate®, but they want the REALTOR® to provide advice on what their home is worth. Today, the answer to...
How the Right iBuyer Solution Can Accelerate Your Brokerage’s Rebound
Leading real estate experts and economists forecast a robust housing rebound. Whether we have a “V-shaped” or “W-shaped” recovery, real estate is poised to help lead us back from the bottom. iBuyers, among the first to hit the pause button in...
Is TikTok the Future of Brand Marketing? These Agents Think So
Real estate professionals looking for the next wave in social media marketing may want to get on TikTok. With almost 100 million monthly U.S. users on the app, agents nationwide agree that there is room to capitalize on connecting with prospective clients.
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