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What Is the Difference Between Owned, Earned and Paid Media?

What Is the Difference Between Owned, Earned and Paid Media?

The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure...
Building a Referral Business Through Innovative Means

Building a Referral Business Through Innovative Means

ReferralExchange agents take an out-of-the-box approach to generating referrals Referrals have long been a key for success in the real estate business, but simply waiting for friends and family members to tell you they know someone moving out of the area isn’t...
How to Generate Leads From Presentations

How to Generate Leads From Presentations

As a real estate agent, you’re always looking for lead generation tips that produce high-quality leads while remaining cost-effective. Staying relevant and reaching new audiences can be challenging. It’s easy to get caught up using the same methods, even...
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