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Ask the Coach: Hiring for CRM Management and Social Media

Ask the Coach: Hiring for CRM Management and Social Media

Adding a Social Media Brand Manager to Your Team When coaching agents that are trying to grow their business to the next level, many agents ask me how to find the right person to manage their social media brand marketing and manage their CRM program. Hiring this...
Building an Authentic Client Base On and Offline

Building an Authentic Client Base On and Offline

When the Pew Research Center began measuring social media usage in 2005, 5 percent of U.S. adults used at least one social media platform. Today, 69 percent of the public utilizes some form of social media. Utilizing social media to interact with your customers can...
What Is the Difference Between Owned, Earned and Paid Media?

What Is the Difference Between Owned, Earned and Paid Media?

The following information is provided by the Center for REALTOR® Development. The difference between owned, earned and paid media is an important distinction that should be understood by every professional hoping to make a digital impact and generate online exposure...
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