by Susanne Dwyer | Jun 12, 2018 | Agent, Best Practices, Branding, Broker, Business Insights, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending, Trends |
For agents and brokers, Facebook is a key marketing spoke. Now, other platforms are on the rise—channels that Generation Z, the next home-buying wave, are flocking to in force. Generation Z—teenagers today—are connecting not on Facebook, but on Instagram, Snapchat and...
by Susanne Dwyer | May 10, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Lead Story, Marketing, Marketing, Social Media, Trending, Trends |
In real estate, agents focus on telling stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents try to build emotional connections with their clients. Launched in 2010, Instagram has grown...
by Susanne Dwyer | Apr 8, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Content Generation, Latest News, Lead Gen, Marketing, Marketing, Social Media, Trending |
As social media continues to grow and evolve, it becomes increasingly difficult to ignore the importance of it in regards to your business and branding. Traditional media and communication outlets are being bulldozed by social media and streaming services, so...
by Susanne Dwyer | Mar 19, 2018 | Agent, Business Insights, House Canary, Latest News, Marketing, Marketing, Social Media, Trends |
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
by Susanne Dwyer | Jul 20, 2017 | Agent, Agent, Agent, Apps/Gadgets, Best Practices, Best Practices, Best Practices, Branding, Business Insights, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Marketing, Social Media, Teams, Technology, Trending, Trends |
Social platforms are always battling it out to determine who will be today’s top contender. This seems to be the “Story” between two social platforms that share similar features: Snapchat and Instagram. As a real estate agent utilizing social media...