Organization Leads to SuccessBy Bob Sokoler
These are the agents who consistently rank among the top 100 agents in your market. What makes them so successful? Here's a roadmap to follow so that you can join that elite group of top 100 agents in your city.
My real estate team includes 16 buyer's agents, and I can instantly identify who will make well over $100,000 this year and who won't. These are the attributes commonly associated with success:
Looking at my own team, the difference between the average agents and the very successful agents boils down to organization. As a coach for Workman Success Systems, we talk to our clients about tracking their daily success habits, or focusing on dollar-productive activities. All of my agents are taught this, but some are following these guidelines more closely and organizing their dollar-productive activities to a much higher level—and seeing great results. Here's an outline you can follow:
When you make contact with a lead, try to connect with the buyer on any level possible. Get their permission to call the following week to update their search and move the calendar entry forward one week. Make sure you stick to your schedule so that nothing falls through the cracks. The agents who follow this procedure consistently will see the number of buyers they're working with increase. Not only are you showing potential clients persistence and consistency, but you're also developing a relationship they will come to respect and expand when it comes time to buy that next home. Bob Sokoler is the owner of a Kentucky real estate team that sold more than 404 properties in 2016, and more than 340 properties in 2015. For more information, please visit www.workmansuccesssystems.com. |
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