RISMEDIA, Jan. 15, 2007-Livery stables were all the rage in the late 19th century, when the nation's first business directories started rolling off the press. Fast-forward to 2006, when animal chiropractic services, online schools and meal-preparation companies became so popular, the nation's largest publisher of Yellow Pages directories by revenue created new categories for them.
"In addition to being a great way to find local businesses, the AT&T Yellow Pages also reflects how we live," said Bob Mueller, director of Marketing Communications for AT&T Yellow Pages. "Keeping our animals healthy and active, learning online, and buying meals already prepared have become facets of modern life, and we reflect those trends in our books," Mueller said.
The addition of a new heading is not taken lightly at the company. It happens only after the Headings Product Team determines that a critical mass of businesses is active in that industry and that chances are strong for future growth. It's tough to make the cut: Relatively few of the many proposals that the Headings Team receives annually from sales people and advertisers are ever approved. This year, 36 new headings were added to the book.
A new animal chiropractic heading came as no surprise to Leslie Means, executive director of the American Veterinary Chiropractic Association in Bluejacket, Oklahoma. The number of practitioners certified by the group has risen to 900 worldwide since 1990, when it became the first organization dedicated to certifying animal chiropractic practitioners and accrediting educational programs worldwide.
"We've known for some time that more vets and chiropractic doctors were treating animals with these services," Means said. "So having AT&T Yellow Pages put it there in black and yellow-for all to see-makes perfect sense to us," she said.
AT&T Yellow Pages 2006 Heading Additions:
Animal Chiropractic; Assisted Living In Home Care; Assisted Living Products & Services; Attorneys-Child Custody Law; Attorneys-Motorcycle Accidents; Attorneys-Trucking Accidents; Business Valuation; Carpets & Rug Binding; Ceramic Equip & Supplies Whsle; Churches Association of Free Lutheran Congregation; Churches Emerging Postmodern; Churches Seven Churches of God in Christ; Concrete Wall Contractors; Dentists Family Dentistry; Dentists Teeth Whitening Services; Engineers Retaining Walls; Glass Bullet Resistant; Home Improvements Disability Contractor; Immigration Services; Meal Preparation; Off Road Vehicles; Off Road Vehicles Parts & Equip; Paving Stones Concrete Contractors; Photographers Sports; Post Cards Collectible; Pottery Instruction; Project Management; Real Estate Staging Service; Schools Online; Stair Lifts; Surrogacy Information & Services; Virtual Tours; Water Blasting Equip & Services; Water Lines Installation Replacement & Repair; Water Stores Retail; Wheelchairs Parts & Accessories.
Products and services are provided by subsidiaries of AT&T Inc.
For more information, visit www.att.com.