Leveraging Social Media (Without Spending Money)
Here’s how to use social media to boost your marketing efforts without spending a dime. Facebook Post Relevant Content Julie Upton, REALTOR® with Compass Marin and Sonoma counties, suggests “Keeping content relevant to your audience and micro-targeted or...
Social Skills: How to Spot Real Estate Scams
Scams no longer take place solely on email and by phone. According to Statista, over 2.5 billion people worldwide used social media in 2018. This, unfortunately, provides the perfect grouping of unsuspecting victims for scammers. While many post on social media daily,...
Industry Influencers: Making an Impact With Modern Advertising Solutions
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Tai Savet, a REALTOR® and marketing expert with Agents of LA Inc., based in California, is tackling...
The 4 Best Types of Digital Advertising and When to Use Them
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties...
How to Use Social Media to Recruit Top-Quality Real Estate Agents
As a broker, you are always on the lookout for that next special real estate agent to join your team. It can be tricky to attract top talent, especially in a job seeker’s market. Fortunately, there are inexpensive ways to get the word out that you’re...
Transaction-Ready Leads. It’s About Time!
They say if you don't follow up, someone else will. What if you could stop losing opportunities to competitors and start working transaction-ready leads?
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