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RISMEDIA, August 13, 2007–Sparo Publishing International, Inc. has announced the launch of Help Us Sell Our House™ ( The consumer-based Web portal identifies addresses and provides solutions for homeowners selling both primary residences and investment real estate holdings.

The Web portal offers both free and subscription-based articles, links and tips. Editorial content is strategically focused on current real estate market conditions and trends, as well as addressing the most up-to-date issues facing home sellers.

Help Us Sell Our House has valuable information for real estate agents as well. The editorial focuses on the sales and marketing expertise offered by fellow experienced realtors, as well as offers supplemental information for agents to better educate and guide their client base.

“When it comes to selling a house, people can become paralyzed with the process,” said Robert McCoy, publisher of Help Us Sell Our House. “With a lack of confidence in the current real estate market as well as misguided expectations of what it takes to sell a house, sellers need to be armed with knowledge of their local real estate market, guidance for effective ways to market their home and a creative edge to make their house stand out among the competition.”

“Help Us Sell Our House offers homeowners an opportunity to have a complete guide at their fingertips,” said Krista Hummel, online editor of Help Us Sell Our House. “The detailed information and the simple ‘how to’ articles make getting top dollar for a house in a soft real estate market not only realistic, but probable. The web portal is designed to be easy and fun to read while having articles and tips that are simple to use by any person, at any skill level.”

Help Us Sell Our House answers all the questions sellers need to know, as well as provide homeowners a guide through the selling process, with or without a real estate agent. It addresses the many issues that most homeowners are simply not equipped or prepared to handle, and issues realtors struggle to guide their clients through the process.
Some of the editorial departments within the web portal include:

Pricing Matters: Learn the importance of accurately pricing a house for sale and being realistic about the asking price. Find out the most effective and efficient ways to determine realistic values.

Realtor / Client Success: Homeowners can learn about the professional responsibilities that a realtor has towards his or her client, as well as how to develop and maintain an effective and professional realtor/client relationship.

Staging Success: Help Us Sell Our House™ provides information about how and why house staging can help sell a home faster than an empty house. Home tips, tricks and cost effective ideas to make a house show its best.

Maximizing Advertising: Cost effective advertising methods to enhance or supplement a real estate agents normal course of business.

“It’s a tough real estate market right now,” said McCoy. “Any assistance home sellers can get while marketing their home is invaluable. With stiff competition in every part of the country, homeowners need strategic direction, creative thinking and solid answers on how to sell their homes.”

Sparo Publishing International, Inc. is the publisher of Help Us Sell Our House™. Sparo is a Phoenix-based consumer and contract publisher with publishing interests in real estate markets such as residential real estate and specialty real estate developments. Help Us Sell Our House™ is its first fully integrated web portal for homeowners and home sellers. Sparo partnered with Sub Hub Limited, a U.K.-based CMS and Internet provider, for portal development and management. Editorial content for all publications is U.S. based.