RISMEDIA, Oct. 10, 2007-Mary Beth Eisenhard of Long & Foster in Gainesville, Virginia, knows her way around a moving truck. With her and her husband’s military backgrounds, moving from city to city every few years was a way of life they both were familiar with. But while Mary Beth left the Armed Forces to pursue a career in real estate in the early ‘90s, her husband remained a career serviceman, and as often happens in the military, new and better job opportunities kept presenting themselves. Soon Mary Beth found herself relocating not once, not twice, but three times in the span of just a few years; and not only was she relocating her entire family from one city to another, some of the moves were at opposite ends of the nation.
What’s most interesting about Mary Beth’s career thus far is that while most people would feel daunted leaving behind a successful real estate business to move to a completely new location with no contacts and no knowledge of the market, Mary Beth tackled the challenge with enthusiasm, a testament to her love of the business and working with people. Indeed, when asked about her ability to create a new business from the ground up on three separate occasions, she explains “I want to build relationships with people; I’m a people person. I’m not transactional, I’m relational.”
This philosophy manifests in her business in a variety of ways, but perhaps one example that illustrates it so well is her choice of closing gift: since the beginning of her career 14 years ago, Eisenhard has personally delivered a home-cooked meal, prepared in her own kitchen, to every one of her clients on the first night they spend in their new home.
Eisenhard shares her strategies for starting over from zero in this week’s iSucceed/RISMedia Business Development and Training call “The Third Time’s a Charm; How to Start Your Business From Scratch in a Brand-New Community.”
Hosted by iSucceed’s own Kelly Kelley, the interview will be available for one week only at www.isucceed.com/rismedia. Eisenhard will share how she created a new database of prospects starting from just one person; what community avenues are available to agents relocating to a new city, and how a systematized approach of contacts can cement relationships after just a few weeks.
After working for another agent for six months organizing her office, in 1993 Mary Beth decided she wanted her own real estate license. During her first year she worked mainly with rentals; then after a few years of growing her business in 1999 she won what would be the first of many awards with Coldwell Banker. With her husband’s military career, Mary Beth relocated to three different states, three different times, and each time started from zero and methodically established a thriving real estate business once again. The most recent family move took her from Alabama to Virginia, where she joined forces with Long & Foster and has subsequently been in the President’s Club for 2003, and the Chairman’s Club for 2004, 2005, & 2006.
Every Wednesday the RIS Media/iSucceed Business Development and Training Call presents profitable real estate strategies and introduces agents across the country to the full 30-minute iSucceed Weekly Counseling Call, available only at www.iSucceed.com – one of the most comprehensive online providers of real estate tips, tools, secrets and success strategies, directly from North America’s 200 most successful real estate professionals.
iSucceed is one of the nation’s largest online real estate mentoring and real estate coaching services. The weekly counseling call provides a regular opportunity to gain firsthand exposure to 200 of the country’s top producing agents revealing their real estate marketing strategies, business tools and systems. iSucceed members also have unlimited online access to over 300 hours of strategies, solutions, tips, and downloadable marketing tools. iSucceed, Inc. is part of the RealtyU® family (www.RealtyU.com) of career development companies and services.