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RISMEDIA, May 8, 2008-Prudential Relocation, a business of Prudential Financial, Inc. announced the launch of eValuatorSM, a new real estate market-based website providing relocation clients with current comprehensive data to help better understand the economic environment and real estate market dynamics in the departure and destination locations of their transferring employees.

A deep understanding of current market conditions can mean the difference between relocation success and a costly inventory of homes for clients.

“The National Association of Realtors reported that the total number of existing home sales for 2007 dropped 12.8% from the previous year. eValuatorSM helps clients identify savings opportunities and make well-informed relocation policy and strategic decisions to better respond to the current turbulence in the real estate market,” said Earl Lee, President, Prudential Relocation.

According to the company, eValuatorSM depicts market conditions and trends through easy-to-understand charts and graphs designed to help relocation clients adjust and redesign relocation policies and programs based on the results. Its two components – analytics and valuation – will help Prudential provide a new level of service and consultation for clients. The analytics helps interpret the local economic and real estate market environment and projects the home price trends of the local market, while the valuation feature projects home value at the transactional level, which provides an enhancement of the traditional appraisal process.

“eValuatorSM is an excellent addition to Prudential Relocation’s suite of services, and is an example of how we are committed to investing in the future of our business and our clients’ success,” Lee said.

Prudential Relocation, says the company, provides comprehensive global relocation services to Fortune 500 corporations worldwide. With locations in the United States, Canada, United Kingdom, France, Hong Kong, Singapore, and China. Prudential Relocation – which operates as Pricoa Relocation in Asia and Europe – offers a broad menu of services critical to the relocation of clients’ employees, including coordination of intra- and inter-country relocations, international assignment management, intercultural training, global business consulting, appraisal, inspection and sale of relocating employees’ homes, equity advances to relocating employees, assistance in locating a home at the relocating employee’s destination, global household goods moving services and client cost-tracking and a variety of relocation policy and group move consulting services, and more.

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