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RISMEDIA, June 30, 2008-Changes in the real estate market and the increasing costs to market their listings has real estate agents joining the latest trend to reach buyers using hand-to-hand property marketing in addition to traditional advertising. The Personal Marketing Company (TPMC), a leading marketing agency for the real estate industry, announces the release of Pocket Promoters, a line of marketing mini-cards designed to give real estate agents and property managers a tool they can use to reach potential buyers that many agents may be overlooking.

Smaller than a standard postcard, Pocket Promoters are the size of a business card and work like a mini-property brochure that can be put on the counter at the dry cleaners, at the gym, a favorite restaurant, or on a community bulletin board to attract potential buyers who may never read real estate ads in the newspaper or be on an agent’s mailing list. According to the company, for under $25, an agent can have 100 Pocket Promoters printed and delivered with a full color photo of the property, a detailed description, and the agent’s photo and contact information.

“Today successful agents are getting creative with how they market. An agent with a golf property listed could put a stack of Pocket Promoters advertising that property on the counter at the local golf shop. Talk about reaching a targeted audience!” says Cathie Pflaumer, Marketing Development Consultant at The Personal Marketing Company.

Some agents have stopped using traditional house flyers all together and are using Pocket Promoters to hand out at their open houses and to put in boxes near yard signs for a potential buyer to pick up. Because the agent can customize the message, they can be used for properties that are for sale, for lease, or to announce a new listing.

Pocket Promoters can be ordered directly from The Personal Marketing Company with several custom options including choices of colors and fonts at or by calling the company at 800-458-8245.