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RISMEDIA, July 14, 2008-WHAMmobile, a Houston-based mobile marketing and technology firm, announced that Prudential California Realty has begun using its mobile real estate listings offering to simplify the shopping process for home buyers.

This real estate listings platform, says the company, will allow home buyers to receive property information instantly to their cell phones by texting a unique message to a designated destination. The code and message is displayed on the home’s yard sign rider and eliminates the hassle of getting out of the car to retrieve a traditional “Take Me” flyer.

“With the popularity of text messaging growing every day, we wanted to give our prospective buyers the opportunity to use wireless communication to obtain instant access to our home listings,” Steve Rodgers, president and CEO, Prudential California Realty-Southern California and Central Coast. “By using WHAMmobile, we not only streamline the communication between our agents and buyers but also increase the visibility of our sellers’ homes, which is key in today’s buyers market.”

With WHAMmobile’s mobile real estate listings, prospective home buyers will receive basic information about Prudential California’s properties including property data, photos, maps, and contact request options right to their mobile phone. Agents receive contact information from the prospective buyer and can follow up at their convenience. The next release of the service, planned for summer 2008, will include features to schedule showings, deliver e-flyers, navigate to other listings, and more.

“Prudential California is an innovative company that embraces the fastest growing technology tools available, so we were pleased they saw the value in real estate mobile marketing,” said Jeff Lerner, executive vice president of WHAMmobile. “Both home buyers and agents will benefit from WHAMmobile’s real estate offering. Prudential California’s prospects can obtain and store information about their favorite homes, and it will eliminate the time and money agents spend on creating and distributing “Take Me” flyers.”

Prudential California is currently using WHAMmobile’s real estate offering throughout Southern California and the Central Coast.

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