RISMEDIA, Sept. 16, 2008-On this Thursday, September 18, QuantumDigital will be hosting a free live webinar for all real estate professionals titled, “Managing the Marketing Mix: Fresh Insights and Actionable Takeaways from Top Real Estate Professionals.” This webinar, taking place from 1:00 – 2:00 p.m. (CT), will release the results of the 2008 Real Estate Industry Marketing Survey.
According to the company, the goals of the survey, conducted August 2008, were to understand how agents are spending their marketing dollars for optimal results; how much they are spending; how their marketing mix is structured; and what online and offline channels they are using to communicate with prospective clients, existing clients and other agents.
Seventy-four percent of the 10,000 real estate professional participants were agents, and 26% were brokers. A smaller group of professionals also participated in phone interviews, offering more detailed information on their experience on tactics that work for them.
Excerpts from Interviewees Include:
“People I know, such as existing clients get premium newsletters on a monthly basis that include tips on stagers, cleaning companies, etc. Other non-personal contacts get a postcard only.”
“E-mail marketing is becoming a more critical component because of its cost effectiveness.”
Participants of the webinar will learn the answers to these questions and more:
– What percentage of my gross commissionable income should be spent on marketing?
– What is the number one way to get business?
– How do I use e-mail effectively in my business?
– What are the most used marketing channels by real estate professionals?
All participants are automatically entered to win an Apple iPod® Touch just for registering.