RISMEDIA, Nov. 11, 2008-Adigida Solutions, the developers of RealFutureCRM and other business management and marketing tools for Realtors®, has announced the release of ProspectConverterTM, one of the first programs that significantly increases broker conversion rates from existing leads by giving them full transparency into how sales associates incubate their assigned leads.
According to the company, ProspectConverter integrates a powerful engine for aggregating and directing leads to managers for immediate assignment, with the proven RealFutureCRM contact management software for agents to incubate the prospects and manage the resulting listing and transaction. This unique combination closes the gap between lead assignment and lead conversion. Conversion rates are significantly increased because control of the lead is returned to the broker, while agents are held accountable to properly incubate and convert the opportunities using the provided CRM tools.
“ProspectConverter is the only complete solution for real estate lead management” said Richard Kalman, the President of Adigida Solutions. “Most brokers are not suffering from a lack of leads; what they need are the right tools to convert more of the leads they already have into closed sales.” The program collects all of a brokers leads from any source into the Lead Center where managers monitor and control the lead assignment process. There are flexible options for how leads are assigned and rules to govern the time an agent has to respond, how often agents must update their records, the type of alerts issued, and the ability to include a follow up action plan with each lead. Once assigned, managers have access to track and review every detail in the contact record, including inserting their own comments, instructions and tasks to be carried out by the agent. When a listing or closing is in process managers follow along to lend assistance as needed. Reports analyze every detail from what marketing campaigns are producing the best results to agent performance.
“Our research confirms that brokers are frustrated with how little control of their leads they have after they are assigned to sales associates. It’s akin to tossing opportunities into a black hole, never to be seen or heard from again,” Kalman observed. “ProspectConverter addresses this problem by providing the first integrated system that makes it possible to truly know what is happening with every lead and to hold the sales associate responsible. Brokers are able to quickly identify problems and take immediate corrective action.”
A recent study by RealTrendsTM showed that while industry conversion rates for Internet leads are 4% to 6%, those brokers who actively manage their leads convert 15% to 20%. “Even a small increase in conversion rates yields a significant increase in profits. Every company should have some method to insure that their leads get the attention desired,” Kalman stated. “In this market you cannot afford to leave the fate of your leads to the whims of sales associates. ProspectConverter turns a broker’s lead generation cost center into a lead conversion profit center.”
ProspectConverter is an extension of the RealFutureCRM program, recognized for its clean design and fast performance. Brokers can select from several configuration options to suit their company’s needs, including a stand-alone version that excludes the CRM component. Brokers can take advantage of Adigida’s “Fast Track” offer to use the program for 90 days at half price with a money-back guarantee.
For more information, contact Adigida Solutions at 877.234.4432 to schedule an online tour, or to go to www.RealFutureCRM.com/ProspectConverter for more information.
