RISMEDIA, January 26, 2009-Cyberhomes, an online real estate company driving innovation in home valuation and editorial content for consumers, recently launched a blog that extends the full potential of information exchange and social networking to professionals in the real estate and mortgage industries.
According to the company, CyberhomesBlog.com, the latest service from Cyberhomes, delivers incisive writing and analysis of real estate trends and technology in an online blog at the cutting edge of Internet communication and interaction. Cyberhomes.com is the home and neighborhood evaluation portal launched in 2007 by Fidelity National Financial, Inc., a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries.
“Internet and social networking technology have brought us to the point where a well designed and maintained blog can now serve an entire industry the way the water cooler, bulletin board, break room and even test kitchen once served a single office,” said Reggie Nicolay, Cyberhomes’ director of Social Media, Nicolay, who created the highly regarded ‘MyTechOpinion.com’ blog, brings more than a decade of Web development experience to his role managing CyberhomesBlog.com. He also helped build the technology that drives Effektive Solutions, a marketing and technology company for real estate professionals and title insurance companies. As editor, he will oversee both articles and multimedia contributions from experts inside Cyberhomes and around the industry. According to Nicolay, not only will the information itself be of value to those interested in social media strategies, industry news and personal promotion, but how it is delivered will be just as newsworthy.
“CyberhomesBlog.com is already using innovations that many blogs are not,” Nicolay said. “For instance, we have implemented ‘Facebook Connect,’ which allows readers of our blog to port their Facebook profile into CyberhomesBlog, and give their real estate networking the power of the largest social network on the Web, with 150 million current members.
“This capability has recently become available,” he added. “Facebook Connect offers a new movement in data portability and we’re one of the first blogs in this industry to integrate it.”
Port of Entry
From the CyberhomesBlog.com home page, users can access the latest posts, videos, and sharing tools that let them bookmark and send stories to select groups via Facebook, Twitter and other social media outlets.
All content is updated dynamically, which means that every post is tagged by category to ease searching both while an item is current and after it is archived. Each post will include links for up to five related stories, as well as a “subscribe” button. For those who want to take printouts of stories with them to meetings with clients or colleagues, all pages are linked to printer friendly versions. And, of course, the site offers comment threads and forums to stimulate ongoing dialogue among readers.
The video section offers 20 videos per page, all tabbed with links to YouTube so that every Cyberhomes update on that site immediately populates into CyberhomesBlog.com.
Like its sister site, a real estate consumer blog launched last year in Cyberhomes’ Good Reading pages, CyberhomesBlog.com takes full advantage of the powerful mapping, report generation and other research data available through the Cyberhomes technology.
“Consumers are changing their buying and selling patterns – from how they engage an agent, research properties, and follow the transaction process,” said Marty Frame, Cyberhomes general manager. “And that is transforming the culture and economics of the real estate and mortgage worlds forever. Our goal with CyberhomesBlog.com is to keep our professional audience up-to-date on innovative, social media strategies, via a website that provides simple and clear suggestions on how to succeed online using these ever-changing new tools.”