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RISMEDIA, April 29, 2009-In a first-of-its-kind partnership for the real estate industry Market Leader (, an online marketing technology company for real estate professionals, announced a strategic relationship with Realty Executives International to offer the company’s RealtyGenerator lead generation and lead management system as well as its lead generation expertise to Realty Executives’ more than 700 franchisees.

Under the agreement, Market Leader is providing its innovative RealtyGenerator technology platform to Realty Executives International’s network of offices. RealtyGenerator is a powerful, Web-based lead generation and lead management solution that helps real estate brokers grow and manage their business. It does this by using online advertising to generate a steady stream of engaged consumer leads on a company’s website and providing the broker with a powerful contact management solution that enables the company’s agents to convert those leads into clients.

“We are excited to have been chosen by Realty Executives to help their brokers grow their market share and turn the Internet into an important and growing new profit center,” Market Leader CEO Ian Morris said. “Realty Executives is showing bold leadership in creating this first-of-its-kind initiative, and we are eager to extend the success we are seeing with many of their franchisees to the rest of their franchise network.”

Realty Executives International President Rich Rector said, “Having access to Market Leader’s RealtyGenerator technology and online advertising program will significantly help our brokers generate leads online while giving them the tools they need to help them convert those leads into new clients. By helping our brokers fund this initiative we are helping them build new revenue streams at this important time in our industry.”

For more information, visit