RISMEDIA, November 11, 2009—In a major move to enhance its online video presence, RISMedia has announced a partnership with a Florida-based video production firm specializing in real estate related video. Located in Orlando, VScreen.com will produce a wide variety of video content for RISMedia, ranging from educational content for brokers, agents and consumers, to coverage of special events and promotions. To view VScreen’s recap of RISMedia & the Top 5 in Real Estate Network®’s Leadership Conference, click here.
“We are very excited to be partnering with VScreen to better enable our power brokers in capturing the rapidly growing video audience with custom-produced content,” said Darryl MacPherson, executive vice president, RISMedia. “VScreen was a natural fit for us, since they have been working within this niche for a few years now…and we look forward to what the future holds as the need for video continues to expand.”
With a 40% annual growth rate, Internet video has become an industry standard, according to VScreen Co-founder Stephen Schweickart.
“Video for both websites and newsletters, as well as social media and mobile applications, is rapidly moving from being an exception to the expectation,” according to Schweickart, whose firm produces tightly focused “short form” videos, designed to effectively engage the brief attention span of today¹s online video viewers.
The partnership was welcomed by both parties as the next logical step in expanding video content and technology to meet the ever increasing expectations of the online audience.