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RISMEDIA, November 19, 2009—a la mode, inc., one of the real estate industry’s largest and most mission critical technology companies, announced that Apple released TourNarrator to the iTunes App Store and it’s already jumped to the #11 spot among paid apps in the business category.

According to the company, that’s not surprising to a la mode’s agent team, since TourNarrator solves one of the biggest problems in the highly mobile real estate field: Converting prospects into buyers by helping them narrow their choices down to the property they like best while touring properties. With millions of agents in the country and likely hundreds of thousands using iPhones now or in the near future, the future seems bright for TourNarrator.

The company says TourNarrator’s premise is simple yet powerful. As an agent gives a client a tour of a property, they use TourNarrator on their iPhone to take notes about standout observations their client has made. Typed or voice notes are taken along with photos of the various features the client likes, or dislikes. Afterward, TourNarrator presents all the information in an impressively organized rich PDF report, direct from the phone. This reduces confusion about which features of which properties the client likes or dislikes and helps the client make a decision more quickly.

“Agents call us every day looking for innovative ways to market themselves, differentiate their services, and get deals done faster. I’m so pleased that our first iPhone app does all those things simply and professionally,” said Dustin Moore, a la mode’s VP of Agent Sales. “It’s pretty obvious more and more real estate applications will continue to be developed for the iPhone, and I’m confident TourNarrator will stand out in the crowd, because it reduces confusion during property tours, and gets buyers committed more quickly.”

For more information, visit or call 1-800-252-6633.