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RISMEDIA, March 4, 2010—In today’s economic climate, recruiting a quality sales force is a critical component to the viability of a real estate company. This year will be another great year for growing your company. There was a lot of agent movement in the fourth quarter of 2009 and that momentum will continue in the first quarter of 2010.

The brokers who seemed to benefit the most were those who proved they could deliver tools and solutions to the business challenges sales agents face. Agents today are looking for a progressive broker who is using technology and social media to capture consumers and communicate with agents. This will be the trend again for 2010.

A Question to Ask Yourself: How Is Your Company Perceived in Your Market?
Additionally, many brokerages expanded their agent count through office mergers and acquisitions. 2010 will again present many of those same opportunities. Capitalizing on the merger opportunities requires specific strategies, dialogs and processes.

Do You Have a Plan?
Another recruiting opportunity that picked up a lot of steam the second half of the year was the number of new licensees coming into the business. We have not seen much momentum with that group in a few years and those brokers who position themselves to capture those candidates shouldn’t have much competition.

The level of sophistication of these new licensees is unmatched and many of these agents will be the superstars of tomorrow. The new agent recruiting strategies are: Craigslist ads, social media, targeting reputable licensing schools and state licensee lists. These were the most effective in 2009.

Do you have those agent support systems in place?

Recruiting Strategist Rich Rector has personally recruited 2,500 agents and has delivered 18,000 coaching sessions to more than 850 brokers. For more recruiting strategies or for your free business strategy session contact, please visit or e-mail PCMS Consulting is hosting a 5 month coaching series called Camp REinvent.

For more information, visit