RISMEDIA, March 16, 2010—Zillow.com and Seattle-based John L. Scott Real Estate announced a partnership which enables John L. Scott to automatically feed all of their listings to Zillow.com on a regular basis. Zillow is one of the largest U.S. real estate websites, with nine million unique visitors each month. The syndication of John L. Scott’s 15,000 for-sale listings to Zillow will improve the real estate search experience for Zillow users in Washington, Oregon and Idaho.
John L. Scott joins more than 800 partners participating in the Zillow Listings Feed program, which launched in November 2007 and has grown to more than four million for-sale listings, and over 60,000 rental listings today. The program allows listing providers to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow’s users with a more robust search experience.
Each listing John L. Scott feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent. The company has 3,600 sales associates and is ranked the fourth largest regional real estate company in the nation.
“Zillow is very pleased to partner with John L. Scott, one of the most productive regional real estate companies in the nation, and a highly regarded brokerage with deep roots in the Seattle real estate community,” said Spencer Rascoff, Zillow’s chief operating officer.
John L. Scott chairman and CEO J. Lennox Scott added, “We constantly look for ways to maximize marketing exposure for our associates and listings. By distributing our listings to Zillow, we are able to expose our clients to Zillow’s audience of nine million unique visitors each month. We believe this offers a tremendous marketing opportunity for our agents and their sellers.”