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RISMEDIA, April 8, 2010—Sotheby’s International Realty Affiliates LLC announced it has signed an exclusive 25-year master franchise agreement with Hong Kong Homes Holdings Limited to develop the Sotheby’s International Realty brand throughout Hong Kong, with its first office set to open in July 2010.

According to the company, the firm will do business as Hong Kong Sotheby’s International Realty, with Samson Law serving as managing director. The new Hong Kong Sotheby’s International Realty offices will focus exclusively on serving luxury residential clientele.

Law previously established Hong Kong Homes in 1995 as Landscope Real Estate Services Ltd. Hong Kong Homes is a renowned real estate and property consulting business that specializes in the sales and leasing of luxury residential properties, prime offices, retail spaces and investment properties.

According to Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC, Hong Kong is a strategically important market for the brand and this signing represents a key step forward in its overall growth plans across Asia. “Samson Law is uniquely qualified to combine the best of western business practices with local knowledge and experience,” said Good. “Hong Kong Sotheby’s International Realty will be led by a seasoned executive team that has been operating in Hong Kong for more than a decade, and has the talent and expertise we are looking for to build this brand locally.”

“We strive to provide the very best service to our clients, and this is underlined by the significant attention and involvement we give to all our clients and services, both locally and regionally,” said Law. “Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen fields, and the Sotheby’s International Realty brand’s reputation as the world’s premium luxury property marketer is a perfect fit for this region.”

For more information, visit www.sothebysrealty.com.

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